An Ever-Expanding, Captivating Collection

The Swiss watch industry, having experienced a remarkable fourfold increase in sales over the past two decades, is enjoying unprecedented prosperity. While many watch brands have achieved significant breakthroughs within this landscape, ROLEX has stood as an unparalleled entity, maintaining its reign for over half a century in terms of global recognition, popularity, and actual sales, both then and now.

While traditionally serving as the official timekeeper for the24 Hours of Le Mansendurance race, in 2013, ROLEX also began strengthening its ties with the world of motorsport by becoming a global partner and official watch of the F1 Grand Prix. This year marks the 50th anniversary of the "chronograph" – the most sporty and popular model in ROLEX's lineup – the "Cosmograph Daytona".

At Baselworld 2013, a luxurious model befitting this milestone was unveiled. This marks the debut of a prestige model for the Daytona line, featuring the noble material of platinum for both the case and bracelet for the first time.

While there isn't a single model that is 100% newly designed, ROLEX has introduced many other attractive new models this year. The stainless steel version of the popular dual and triple time zone model, the "GMT Master II", now features a model equipped with a two-color Cerachrom bezel for the first time.

Furthermore, the long-awaited stainless steel model has been added to the "Yacht-Master II", developed for yachting enthusiasts and featuring a regatta chronograph function.

In the classic "Day-Date" collection, colorful and premium leather strap models have also been introduced. For women, the "Day-Date Pearlmaster," adorned with diamonds on the dial, case, and bracelet, is not to be missed.



Rolex Japan
Tel. 03-3216-5671
http://www.rolex.com/ja