A Model Celebrating the New Partnership Between Breitling and Norton | BREITLING

BREITLING

Reflecting the Personalities of Two Great Brands
The Premier B01 Chronograph 42 Norton

The Premier series from Breitling, known for its elegant aesthetic, welcomes the "Premier B01 Chronograph 42 Norton," a model celebrating the partnership with British motorcycle brand Norton.

Text by OZAKI Sayaka

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Since their respective founding centuries ago, Breitling and Norton Motorcycles have remarkably followed similar historical paths as industry leaders. Furthermore, these two brands have "appeared" in the same film series. In "Thunderball" (1965), James Bond wore a Breitling Top Time, while Norton's Dominator SS featured in "Spectre" (2015).

At BASELWORLD 2019, the "Premier B01 Chronograph 42 Norton" was unveiled, celebrating the partnership between these two iconic brands that carry on a solid heritage. This model embodies the style of a sophisticated Swiss watchmaker and a motorcycle brand renowned for its distinctive British engineering prowess, housing exceptional performance including COSC chronometer certification.

This timepiece features a black dial with gold numerals and hands, a silver-colored chronograph minute counter, and a small seconds subdial. Paired with a brown vintage leather strap, it creates a captivating color contrast. In addition to the leather strap, a stainless steel bracelet is also available, resulting in a design that appeals to both watch enthusiasts and motorcyclists. The left side of the case is engraved with the "Norton" logo, and the case back is printed with a Norton motorcycle and logo.

Regarding the commonalities between Breitling and Norton, Georges Kern, CEO of Breitling, stated, "Both Breitling and Norton are innovative, ambitious, and carry a solid heritage. This new model is dedicated to the remarkable partnership of these two ambitious brands." Similarly, Stuart Garner, CEO of Norton, commented, "This new creation from Breitling, incorporating the DNA of both brands, offers watch and motorcycle fans an opportunity to express their individuality while perfectly embodying the essence of both brands."