WATCH & JEWELRY /
SIHH＆BASEL
May 2, 2018
The "CITIZEN Eco-Drive Bluetooth" smartphone-linked model for women | CITIZEN
CITIZEN
The world's smallest and thinnest, connecting to your smartphone via Bluetooth
A new solar-powered model for women joins the lineup
This women's model features the world's smallest and thinnest Eco-Drive Bluetooth movement, announced at BASELWORLD 2018. Its charm lies in its feminine design, unlike any smartwatch before it.
Text by KOIZUMI Yoko
A new smartwatch designed to complement your style
A women's model equipped with the new "W410" movement was unveiled at BASELWORLD 2018.
The W410 is the world's smallest and thinnest Eco-Drive Bluetooth movement, enabling the creation of a connected watch for women with a diameter of 33mm and a thickness of 9.98mm.
A key design feature is the use of icons instead of text to display functions. This results in a cleaner dial, expressing a friendly, retro taste within a modern aesthetic.
Two gold-tone case options, chosen for their ability to harmonize with Asian skin tones, are available. The white dial enhances legibility, creating a design that easily coordinates with both professional and casual styles for women.
Until now, connected watches have often had masculine or unisex designs, making it difficult to find models that suit women's styles.
However, the development of a smaller movement has expanded the possibilities for design.
This has led to the creation of models that are easy for working women to coordinate with their wardrobes.
The watch itself features notification functions for incoming calls and emails via ringtones and hands, social media alerts, disconnection alerts, a smartphone search function, an alarm function with up to three settable times, time synchronization, and world time. The original app allows users to check remaining battery life and connection status.
Three unisex models, also equipped with the W410 and featuring a 40.5mm case diameter, are also available. These follow the W770, which gained popularity for its blend of analog and technological aesthetics. They also feature a clean design with functions represented by icons. All are scheduled for release this autumn.
Eco-Drive Bluetooth W410
(Common Specifications)
Movement | W410 (Eco-Drive Bluetooth)
Power Save Function | Approximately 4 years of operation on a full charge (when in power save mode)
Functions | Bluetooth® (Automatic time reception, phone call notifications, smartphone search function, email/SNS notifications, disconnection notification), Perpetual Calendar, Alarm Function, Light Level Indicator, Battery Level Indicator, World Time (316 cities including UTC), Shock Detection Function, Connection Status Display Function
Water Resistance | 5 bar
Women's Models
From left: EE4019-11A, EE4029-17A, both ¥50,000 (excl. tax); EE4035-81A, ¥54,000 (excl. tax)
Case | SS
Case Diameter | 33mm (design value)
Case Thickness | 9.98mm (design value)
Release | Scheduled for Autumn
Unisex Models
From left:
BZ4004-57E
Case and Band | Super Titanium™ (Bezel: Duratect DLC)
Estimated Price | ¥85,000 (excl. tax)
Release | Scheduled for Autumn
BZ4005-03E
Case | Super Titanium™ (Duratect DLC)
Estimated Price | ¥80,000 (excl. tax)
Release | Scheduled for Autumn
BZ4006-01E
Case | Super Titanium™ (Duratect DLC, Bezel: Duratect GOLD)
Estimated Price | ¥80,000 (excl. tax)
Release | Scheduled for Autumn
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