MAURICE LACROIX BASELWORLD 2015 Baselworld Breaking News | MAURICE LACROIX
WATCH & JEWELRY / SIHH&BASEL
August 21, 2015

MAURICE LACROIX BASELWORLD 2015 Baselworld Breaking News | MAURICE LACROIX


MAURICE LACROIX


Winning a Broad Fan Base, from Beginners to Watch Enthusiasts


Strengthening In-House Manufacturing for its 40th Anniversary


The first timepiece to bear the Maurice Lacroix name appeared in 1975. In an era dominated by quartz watches, the brand boldly championed the joy of mechanical timepieces, broadcasting this passion from Switzerland to the world. Its original approach to watchmaking has earned it widespread support, from beginners to devoted collectors. To commemorate its 40th anniversary, a limited edition model featuring a blue dial was released from the "Masterpiece Gravity" series. Within its three-dimensional crystal and beautifully crafted case lies a dial offering exceptional legibility.

Text by SANO PERRET Tomoko




Limited Edition Model from the "Masterpiece" Series Arrives


To celebrate its 40th anniversary, Maurice Lacroix produced a limited edition of 40 watches. The off-center, three-dimensional blue dial is particularly striking. The movement powering this watch is Maurice Lacroix's 13th in-house caliber, featuring a silicon escapement. To allow a clear view of the escapement's intricate workings, the dial is partially open-worked. The case is crafted from Powerlite®, a lightweight yet durable special alloy composed of five metals, developed two years ago.

In addition to this model, 250 units each of the "Masterpiece Gravity" in "Classical" and "Contemporary" styles will be released.

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Masterpiece Gravity Limited
Case | Stainless steel
Diameter | 43mm
Thickness | 16.5mm
Movement | Automatic (ML230)
Strap | Crocodile
Water Resistance | 5 bar
Limited Edition | 250 pieces
Release Date | Scheduled for October 2015
Estimated Price | ¥1,400,000




Love Intertwined, a Woman's Heart is Complicated


The Masterpiece "Power of Love" is a romantic model where the word "LOVE" appears once every minute, driven by three heart-shaped gears.

The movement used is Maurice Lacroix's 14th in-house caliber, the Cal.256. Furthermore, due to the difficulty in manufacturing these gears using traditional stamping or cutting methods, the company succeeded in creating these complex gears through advanced electroforming, known as LIGA (an acronym for Lithographie, Galvanformung, Abformung in German).

At the 3 o'clock position on the dial, the "POWER OF LOVE" text is accompanied by a power reserve indicator displaying the remaining energy of the watch, using 14 diamonds and one ruby. When the hand points to the red ruby, it signifies that both love and power are at their fullest.

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Masterpiece Power of Love
Case | Stainless steel, diamonds
Diameter | 43mm
Thickness | 14.2mm
Movement | Automatic (ML256)
Functions | Three heart-shaped gears form "LOVE" in one minute
Strap | Crocodile
Water Resistance | 5 bar
Limited Edition | World limited to 88 pieces
Release Date | Scheduled for October 2015
Estimated Price | ¥1,800,000




Maurice Lacroix's New Take on Divers


Unlike conventional divers' watches, the Pontos S Diver is equipped with practical functions while maintaining a simple design. This is a practical diver's watch designed for casual settings and modern lifestyles.

It also boasts robust specifications for a diver's watch, with a water resistance of 600 meters, far exceeding the capabilities of typical divers' watches. While many divers' watches feature a rotating bezel for measuring dive times, the Pontos S Diver employs an inner bezel, contributing to its sleek design. Operation is handled by the crown at the 2 o'clock position. A helium escape valve at the 9 o'clock position ensures a streamlined and efficient aesthetic.

This model deserves recognition as a new ideal, challenging the conventional image of divers' watches.

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Pontos S Diver
Case | Stainless steel, black PVD coating
Diameter | 43mm
Thickness | 15.5mm
Movement | Automatic (ML115)
Functions | Inner bezel, helium gas escape valve
Strap | Rubber or calf leather NATO strap
Water Resistance | 60 bar
Release Date | Scheduled for September 2015
Estimated Price | ¥390,000




Contact


DKSH Japan


Tel. 03-5441-4515


http://www.maurice-lacroix.jp/





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