WATCH & JEWELRY /
SIHH&BASEL
January 23, 2015
OMEGA | Introducing the Elegant Masterpiece, the "Ladymatic"
OMEGA
Nicole Kidman Stars as Ambassador
The Elegant Masterpiece "Ladymatic" Arrives
This autumn, OMEGA unveils its latest ladies' watch, the "Ladymatic." With actress Nicole Kidman as its ambassador, this timepiece embodies both intelligence and grace.
Text by OPENERS
OMEGA's Unique Mechanism Embodied in Elegant Beauty
A sophisticated ladies' watch, adorned with pure white mother-of-pearl, multi-faceted diamonds, and lustrous gold—actress Nicole Kidman made a dazzling appearance at the new collection's launch event, gracing the occasion with this new OMEGA "Ladymatic."
The "Ladymatic" was created to meet the demand for a timepiece befitting the wrists of contemporary women, whose lifestyles have become increasingly diverse in both business and private spheres. The "Ladymatic" represents "intelligence, elegance, and beauty." Nicole Kidman was chosen as the ambassador for embodying all these qualities. At the Ladymatic launch event in Beijing, Nicole appeared in a Lanvin dress and Dolce & Gabbana shoes, perfectly complementing her watch with its elegant white mother-of-pearl dial. She spoke of the Ladymatic, saying, "As you can see, it is beautifully and wonderfully made. And it makes me feel wonderful to wear it."
The original Ladymatic was born in 1955. While retaining the classical taste of a bygone era, the dial features a modern supernova pattern that creates a beautiful expression. The movement employs OMEGA's unique Co-Axial calibre with a silicon balance spring—a revolution of the 20th century (8520 for SS, 8521 for YG and RG)—demonstrating its appeal not only in design but also as a high-performance timepiece for modern women who, like men, value "quality." The groundbreaking four-year warranty is also a welcome option for today's women who live life to the fullest.
The new Ladymatic collection features two dial options: white mother-of-pearl or black lacquer. Additionally, there are two types of indices: a sparkling diamond version and a simple version without indices, allowing for selection according to various lifestyles. The Ladymatic is gradually arriving at OMEGA Boutiques nationwide, with a planned rollout to department stores and specialty retailers nationwide next spring.
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