A new, exquisite brilliance. Graff simultaneously opens two new flagship stores in Ginza and Shinsaibashi | GRAFF
GRAFF
An Exquisite Space Filled with the Brilliance of Ultimate Jewelry
In the winter of 2021, Graff Diamonds Japan opened two new directly managed Graff salons, serving as flagship stores, in Tokyo's Ginza and Osaka's Shinsaibashi.
Text by TANABE Keitaro
Luxurious Store Design Reflecting the Maison's Worldview
Graff, the ultimate diamond jeweler with its flagship store on London's New Bond Street, is known worldwide as a High Jewelry house that deals exclusively in large, exceptional diamonds. As a true diamond company that handles everything from sourcing rough stones to cutting, polishing, and jewelry creation in-house, Graff operates nine stores across Japan.
Graff Diamonds Japan simultaneously opened two new flagship Graff salons in Tokyo's Ginza and Osaka's Shinsaibashi. At the end of November last year, the two-story, 411-square-meter "Graff Ginza Main Store" opened, embodying the powerful presence of the House of Graff in this century. In December, "Graff Shinsaibashi Store" opened in Osaka, marking Graff's first street-level boutique outside of Tokyo.
The store concept is that every visitor can enjoy their own unique Graff experience. The interiors feature a modern yet elegant design that perfectly embodies the Graff brand, with exquisite moisture, born from the meticulous craftsmanship of artisans, permeating every corner.
Graff Ginza Main Store
Graff Ginza Main Store
On the first floor of the Ginza Main Store, the dazzling "The Bridal Room" and "The Collection Room" unfold, allowing visitors to view a wide range of jewelry collections simultaneously. Ascending the stairs to the second floor reveals a High Jewelry area with an atmosphere entirely different from the first floor, offering an even more private space. The stone walls in Graff's signature green and the luxurious fabrics create a rich sense of time and space, allowing guests to fully immerse themselves in the High Jewelry experience.
Graff CEO François Graff commented as follows:
"Japan has long been an important market and a valued partner for Graff. The two flagship stores we are opening now will not only strengthen our existing nine stores in Japan but also represent our strong commitment and expectations for the country. In particular, the Ginza Main Store in Tokyo offers a special space where everyone who visits can fully experience Graff's world, allowing them to leisurely admire our diverse jewelry collections as well as Graff's world-leading High Jewelry pieces."
Graff Shinsaibashi Store
Graff Shinsaibashi Store
Graff Shinsaibashi Store
Graff Ginza Main Store and Graff Shinsaibashi Store, new landmarks for Graff in the east and west, have been born. Why not take this opportunity to enjoy the diamond collections enveloped in exquisite brilliance?
Graff Ginza Main Store Location | 3-3-1 Ginza, Chuo-ku, Tokyo Business Hours | 11:00 AM – 8:00 PM Tel | 03-6228-7732
Graff Shinsaibashi Store Location | 2-1-5 Nishi-Shinsaibashi, Chuo-ku, Osaka Business Hours | 11:00 AM – 7:00 PM Tel | 06-6786-8610
