Celebrating 25 Years: The Possession Ring Reimagined
WATCH & JEWELRY / JEWELRY NEWS
May 14, 2015

Celebrating 25 Years: The Possession Ring Reimagined


PIAGET


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Celebrating 25 Years: The Possession Ring Reimagined


Marking its 25th anniversary, Piaget's bestselling Possession line is reborn with a new concept: "Turn and the world is yours." The maison unveils a new collection that celebrates the modern woman forging her own future.

Text by KUROMIYA Yuzu




A Cherished Companion for the Forward-Thinking Woman


Introduced in 1990, the Possession Ring captivated with its simple yet mesmerizing rotating mechanism. The concept of two independent rings turning to radiate positive energy brought a fresh perspective to jewelry design at the time.
Now, in its 25th year, this iconic line expands. While retaining the mechanism that brings a sense of calm through its rotation, the maison presents a new collection characterized by rounded forms, primarily in pink gold.

Two core items are offered. The first combines a pink gold ring with a ring set with brilliant-cut diamonds, creating a sophisticated impression.
The second features a pavé-set diamond ring paired with a ring centered with a single diamond, designed to adorn the fingers with a touch of glamour.
Both rings are versatile, complementing everything from casual ensembles to evening wear, making them perfect for the modern woman who enjoys expressing her style freely.

PIAGET

PIAGET


Jessica Chastain, Piaget's International Ambassador, was immediately captivated by the Possession ring.
She shares, "This ring is playful and relaxing to wear. I find myself constantly turning it, enjoying the sensation."

A dedicated website, inspired by the rotating feature of the Possession ring, has also been launched.
The site features a short film themed around life's "Turning Points" and behind-the-scenes footage of International Ambassador Jessica Chastain's Possession campaign shoot in Paris. It offers a comprehensive immersion into the world of the reimagined Possession collection.





From July 1st (Wed) to July 7th (Tue), the "360° POSSESSION PHOTO BOX" will be available at The Stage, Isetan Shinjuku. Visitors can capture original videos in a special space designed to evoke the rotating Possession ring.

Piaget

possession.piaget.com