Tiffany & Co. Presents a Modern Vision of Love
WATCH & JEWELRY / JEWELRY NEWS
March 27, 2015

Tiffany & Co. Presents a Modern Vision of Love


TIFFANY & Co.


Love Knows No Bounds! A New Campaign Unfolds


Tiffany & Co.'s Vision of Modern Love


Tiffany & Co. is launching a new campaign, "Will You? — Tell Me Your Heart," which expresses the concept that "modern love is not linear, and true love exists in a multitude of forms."

Text by Yuzu Kuromiya




A Spectrum of Rings Reflecting Diverse Personalities, Bridal Fair Also Held



Today's individuals live exciting, authentic lives, unbound by gender. In response to diversifying relationships, Tiffany & Co. is rolling out a new campaign embodying the modern idea that "love knows no boundaries, transcending age, race, gender, and even time."

Just as each couple is unique, Tiffany & Co.'s engagement rings and wedding bands are characterized by their one-of-a-kind originality. Each piece is timeless and beautiful, befitting an eternal vow, yet possesses a distinct personality. They seem to symbolize the diverse forms of love among couples.


a

b



In conjunction with this campaign, Tiffany & Co. boutiques nationwide will host the bridal fair "SOMETHING BLUE" from April 11 (Saturday) to April 26 (Sunday). The fair, themed around the popular Victorian-era New York wedding tradition of "Something Old, Something New, Something Borrowed, Something Blue," will feature a wide selection of rings.

The act of choosing an engagement ring is the very first story a couple embarking on marriage weaves together. Why not find the perfect item to mark the beginning of your new life together at Tiffany & Co.?





Tiffany & Co. Bridal Fair "SOMETHING BLUE"
Dates: April 11 (Saturday) – April 26 (Sunday)
Participating Stores: Tiffany & Co. Boutiques Nationwide

Tiffany & Co. Japan Inc.
0120-488-712