WATCH & JEWELRY /
JEWELRY NEWS
December 29, 2014
GUCCI Introduces New "Running G" Jewelry
GUCCI
New Jewelry Collection "Running G" Debuts
A new addition, "Running G," joins Gucci's popular fine jewelry line, featuring the iconic GG logo. Precious new items have been born, embodying boldness with meticulous attention to detail.
Text by YUZU KUROMIYA
Interlocking GG Logos Create a Delicate, Airy Impression
The GG and Interlocking G logos, inspired by the initials of Gucci's founder, Guccio Gucci, have been used in various items since their creation in the 1920s. In the late 1960s, they were combined with Gucci's first signature, "Diamante," and also used in Gucci's representative Original GG pattern. Today, they are widely featured as motifs in fine jewelry, as well as leather goods.
The "Running G" collection, newly added this season, is characterized by its delicate and airy design, effectively incorporating a series of GG logos. The rings, with their GG logos arranged as if linking slender rings, create the illusion of stacked jewelry, showcasing the brand's sophisticated sensibility. The collection also includes swing earrings where the GG logo dangles with every movement, and simple necklaces with the GG logo at the pendant. These items exude a subtle yet elegant presence. The collection offers a wide range of rings, earrings, necklaces, and bracelets.
Gucci's fine jewelry, known for its chic and sophisticated pieces such as the "Icon Collection" that embodies the power of icons through urban design, the Japan-exclusive "Icon Amor Collection" combining heart shapes and diamonds from the Original GG pattern, and the "Icon Stardust Collection" with Interlocking Gs engraved on 18K gold, now welcomes another noteworthy line.
Gucci Japan Customer Service
Tel. 03-5469-6611
www.gucci.com


