Gucci has launched the smart ring "GUCCI×OURA," a collaboration with the wearable health platform "ŌURA."

By wearing the ring, you can accurately measure and analyze your personal health data, receiving daily guidance. Now, Gucci and ŌURA have joined forces to create a smart ring that fuses luxury fashion with technology.

The "GUCCI×ŌURA Ring" features a band ring with braided detailing, adorned with Gucci's signature yellow gold interlocking Gs, offering a design that is both simple and distinctive. Weighing just 4 grams, this ring incorporates ŌURA's latest third-generation technology, with research-grade high-precision sensors and components that track vital signals from the body.

Simply by wearing this ring, high-precision sensors monitor heart rate, respiratory rate, and body temperature from the arteries in your finger, detecting changes in your condition due to stress or illness. The sleep analysis function also tracks sleep quality based on the duration of each sleep stage, such as non-REM and REM sleep.

These health metrics are analyzed daily as scores for sleep, activity, and readiness, displayed on a smartphone app along with personalized guidance to support your well-being. The "GUCCI×ŌURA Ring" unlocks your potential, guiding you toward self-discovery and holistic wellness. It's worth checking out the accompanying advertising campaign, created to convey the vision of both brands embodied in this smart ring.