Jewelry that elevates the everyday: "Juste un Clou"

Cartier is opening a limited-time convenience store, "Cartier." Just as they elevated precious jewelry to create "Juste un Clou," they are transforming the familiar convenience store into something special for Japan.

The first "JUSTE UN CLOU" bracelet, inspired by a simple nail and designed by Aldo Cipullo, appeared in the Cartier archives in 1971. The 1970s in New York were a vibrant era, a time of creative boom.




Around that time, the Japanese logo "Cartier" was created in Japan, a country filled with a free spirit enjoying new culture. This convenience store is named "Cartier" in homage to that era.

The venue is divided into two floors. On the first floor, you'll find everyday items and food elevated to precious status. Renowned chefs and pâtissiers have created exclusive, precious convenience store items just for "Cartier."

Featured items include a novel croquette by Yoshiaki Takazawa, chef at "TAKAZAWA" in Akasaka; limited-edition cup ramen developed by "kabi" and "sanmi"; and a mango tart by Sachiko Shoji, pâtissier at "été."

A special magazine, created exclusively for "Juste un Clou," will also be sold. It features a fashion story with models Kozue Akimoto and UTA, the world of "Juste un Clou" as interpreted by photographer Yunosuke Okuyama, and a dialogue between sculptor Kohei Nawa and artist Asami Kiyokawa, all capturing a free-spirited essence.






The second floor offers a space reminiscent of a convenience store's eat-in area. Here, you can experience the new "Juste un Clou" collection, launched this autumn. Five models, including slimmer bracelets and rings, are available. They retain their cool, modern impression while adding a touch of lightness.

Don't miss this unprecedented, innovative convenience store, "Cartier."


Precious Convenience Store "Cartier"
Dates | Friday, September 21 - Sunday, September 30, 2018
Hours | 12:00 PM - 8:00 PM (Closing times may vary)
Location | 5-16-13 Jingumae, Shibuya-ku, Tokyo

*Numbered tickets may be distributed or entry may be restricted depending on crowd levels.
*Quantities of some products are limited, so purchases may not be possible even if you wait in line.