A Collection Rich with the Allure of Gucci Jewelry & Timepieces

Alessandro Michele unveils GUCCI’s new jewelry and watch campaign visuals.

With a distinct design approach and positioning, Gucci entered the watchmaking world in the early 1970s and has since developed iconic timepieces. Gucci watches, meeting the stringent standards of Swiss Made, are highly regarded for their innovative, contemporary designs, quality, and craftsmanship, and are sold worldwide.

This campaign features a particularly refined new version of the Diamantissima watch, inspired by the Diamantissima jewelry collection. The new versions, with their enhanced vintage feel, are available in two sizes, small (22mm) and large (32mm), with the addition of two precious models. Furthermore, the G-Timeless collection, one of the flagship collections, has been enhanced with three new automatic versions, embodying Gucci’s unique elegance and creative spirit to become even more exciting models.



The jewelry is equally captivating. "GUCCI FLORA" is a fine jewelry reimagining of Gucci’s timeless icon, the "Flora" print, originally designed for Princess Grace of Monaco and born in 1966. Beyond luxurious elegance, its unique designs allow for self-expression, making it incredibly appealing. Additionally, a new motif, a skull playfully holding a flower, is beautifully rendered with precious stones. This collection, a fusion of skilled Italian craftsmanship and contemporary design, embodies the new Gucci spirit.

Also featured are numerous stunning jewelry pieces, such as "Le Marché des Merveilles" with motifs of natural elements like bees and snakes, and the "Icon Collection" with rings that incorporate the GG logo and floral motifs, drawing the eye.

GUCCI Jewelry & Watch Collection
Creative Director: Alessandro Michele
Art Director: Chris Simmonds
Photographer: Glen Luchford
Stylist: Jane How
Hair Stylist: Paul Hanlon
Make-up artist: Yadim Carranza
Female Model: Nicole Atieno, Polina Oganicheva, Eva Daria Minaeva
Male Model: Lucas Dambros, Roch Barbot