The Irresistible Beauty of Bulgari's "B.zero1" | BVLGARI

BVLGARI | Bulgari

The Irresistible Allure of Bulgari's B.zero1

Bulgari, the world-renowned high jeweler from Italy, unveils its new collection, "B.zero1 Perfect Mistake." The "B.zero1" collection, born in 1999 to commemorate the new millennium, is the brand's iconic signature. Its modern style continues to receive unwavering adoration from people around the globe.

By Minako Noguchi

An Avant-Garde Masterpiece, Timeless and Revealed

Inspired by the powerful, universal shape of Rome's landmark, the Colosseum, and the city's romantic beauty, the "B.zero1" collection was designed. Its voluminous, architectural design forms a "perfect shape" through spirals and geometric patterns.

The collection's name, "B.zero1," signifies "B" for Bulgari and "zero1" for the infinite beginning, derived from the endless cycle of life, expressing "eternity." Debuting in 1999 as jewelry befitting the dawn of a new era, it featured single-color gold pieces with a distinctly contemporary beauty. The sophisticated gleam of the gold instantly sparked sensational popularity.

In fact, three designs were initially conceived for the "B.zero1" collection's debut. The newly announced "B.zero1 Perfect Mistake" is a special design that was once set aside at the time of its debut and has remained veiled until today.

This forward-thinking design is boldly and dramatically expressed through a combination of pink, white, and yellow three-color gold. The collection includes rings, necklaces, and bracelets. Each piece enhances the bare skin and envelops the wearer in emotional exhilaration.