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January 4, 2016
Mona Matsuoka Expresses the Allure of Cartier Diamonds in Diverse Ways | CARTIER
CARTIER
At an Event Celebrating the Launch of a New Movie
Mona Matsuoka Expresses the Allure of Cartier Diamonds in Diverse Ways
Cartiernew movie launchheld a special event in Tokyo to celebrate. As a symbol of the new world of Cartier Diamonds depicted in the movie, a live photo shoot by model Mona Matsuoka was held. While greatly energizing the venue, she conveyed its allure.
Photographs by ITO Akinori (aosora), masayukisaito, CartierText by ANDO Sara (OPENERS)
A Woman's Radiant Destiny Mirrored in Diamonds
new movie celebrating the release of "Cartier Diamonds"Cartier hosted a special event in Tennozu, Tokyo, in November last year, gathering a large number of elegantly dressed guests.
At the party venue, a live photo shoot was held with Mona Matsuoka, who is expected to make her mark globally as the next top model from Japan. With Akinori Ito as photographer and Satoshi Hirota as stylist, a powerful photo session took place.
Of all gemstones, diamonds captivate the heart with their exceptional brilliance. For approximately 160 years, Cartier has elevated these raw gems to unparalleled heights of jewelry through masterful craftsmanship, bestowing eternal radiance and profound emotion upon those who wear them.
Each Cartier diamond carries its own history and narrative, possessing a magical power to evoke cherished memories of life under its luminous glow. Thisnew moviefully conveys that allure. Simply opening the iconic, elegant red box from Cartier transports viewers into a world of dreams.

Under the global concept of "Brighten Your Destiny," Cartier is launching a new project to contemporarily elevate the image of Cartier Diamonds. Its tone and manner express Cartier's signature boldness. Cartier Diamonds are an "Icon of Inspiration" for women. That is, Cartier Diamonds not only celebrate special moments in a woman's life but also empower and propel forward women with bold, boundless desires, becoming a driving force for their progress.
On the day of the event, Mona Matsuoka, adorned in spectacular high jewelry totaling over 400 million yen, dynamically portrayed moments of women shining alongside diamonds. The photographs taken were live-projected onto screens installed at the venue. Guests, transformed into Cartier women, seemed to fully enjoy the allure of diamonds along with their brilliance.
Here, we exclusively present some of the photos taken live for OPENERS. We invite you to fully appreciate the dazzling world of Cartier Diamonds, including behind-the-scenes glimpses.
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http://diamants.cartier.jp/







