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February 19, 2016
Feature: MARGARET HOWELL idea watch – Timepieces that Illuminate the Working Woman
MARGARET HOWELL idea watch
Timeless, functional watches embodying Margaret Howell's design philosophy.
Celebrating 20 years with special anniversary and limited edition models.
It’s been 20 years since the launch of “MARGARET HOWELL idea watch.” Tomoko Azumi, a furniture, product, and spatial designer based in London, and Naoko Tsuji, a popular stylist, share their “Precious Moments” wearing the 20th-anniversary model released on January 1st. Kimiko Mori, a model, talks about the solar mesh special edition model released last October.
Tomoko Azumi
“The Meaning of Wearing a Design I Love”
Tomoko Azumi, a furniture, product, and spatial designer based in London, was the first Japanese designer to be appointed by ERCOL, a long-established furniture maker whose designs, personally favored by fashion designer Margaret Howell, have gained global popularity through reevaluation across eras. She chose the 20th-anniversary model, released on January 1st, with her discerning eye for design. "To be myself while wearing something with a design I love, I choose a refined wristwatch, like a piece of craft, over a mass-produced smartphone," she says.
Naoko Tsuji
“The Joy of Sharing Time with Others”
Naoko Tsuji, a popular stylist active in high-end fashion magazines such as "BAILA," "Marisol," and "VERY," and who has styled numerous actresses and talents, selected a 20th-anniversary model from MARGARET HOWELL idea watch. She describes the limited edition model, with its minimalist dial and elegant Arabic numerals, as "a design that brings to mind Margaret Howell herself."
Kimiko Mori
“Drawn to the Stories Born from Watches”
Kimiko Mori, affectionately known as “Kimi Mori,” debuted at 17 as a model for the fashion magazine "non-no" and is now active in magazines like "LEE" and "nina’s," as well as commercials. She is immensely popular among women her age for her unpretentious lifestyle. The MARGARET HOWELL idea watch she chose is the solar mesh special edition model released last November, featuring a mother-of-pearl dial with a single diamond accent. "The subtle glow of the gold is elegant, and it pairs beautifully with accessories like rings and necklaces," she explains her choice.
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