TAG Heuer | Link Automatic Chronograph Tachymeter Elegance Limited Edition

TAG Heuer

Roman Numeral Indices & Black Dial
An intelligent, calm expression that enhances you

Text by Yasuto Shibuya

Link Automatic Chronograph Tachymetre Roman Numerals
Link Automatic Chronograph Tachymetre Elegance Limited Edition

The Link series, also favored by legendary F1 driver Ayrton Senna (known as S/el during his time), is a signature model for TAG Heuer alongside the Carrera. It features a bracelet designed with ergonomics in mind, composed of hand-polished S-shaped links that hug the wrist, and a dial with excellent legibility thanks to its bar indices, embodying functional beauty.

This year, the chronograph model sees its first-ever classic Roman numeral indices, released as a limited edition of just 700 pieces worldwide.

Applied to the chic black dial, the indices are beautifully polished, much like the bezel with its tachymeter scale. They emit a subtle yet refined gleam even in low light, asserting an elegant presence.

We highly recommend experiencing this watch in person if you are drawn to classic British suits or the traditional styles of venerable British brands, or if you wish to incorporate a touch of tradition into your otherwise casual daily wear.

TAG Heuer Monaco Vintage Chronograph Gulf Limited Edition |
TAG Heuer Link Automatic Chronograph Tachymetre Elegance Limited Edition
Automatic
Case Diameter | 42mm
Water Resistance | 200m
Price | ¥367,500

BRAND HISTORY

TAG Heuer is a brand that has been actively involved in sports since its inception, particularly supporting the evolution of motorization, earning respect from many athletes, including racers.

Its predecessor, Heuer, was founded in 1860 in Saint-Imier, Switzerland, by Edward Heuer, who was only 20 years old at the time. The company obtained a patent for a key-wound pocket watch in 1868 and showcased a split-seconds chronograph at the Paris Exposition Universelle in 1889, winning a silver medal, demonstrating its early prowess.

In 1916, they unveiled the "Micrograph," a masterpiece stopwatch that is still talked about today. This groundbreaking measuring instrument, capable of measuring to 1/100th of a second, propelled Heuer to global recognition as an indispensable brand in the world of sports.

Indeed, in recognition of this achievement, the company was appointed as the official timekeeper for three Olympic Games, starting with the Antwerp Games in 1920.

While the company had already introduced the "Time of Trip," an onboard clock for automobiles, in 1911, its deep connection with motorsports continued.
In 1964, they launched a chronograph named after the legendary road race "Carrera," which was beloved by many racers at the time.

Then, in 1969, they introduced the "Monaco," equipped with the world's first self-winding chronograph movement. Famously favored by Hollywood star Steve McQueen in both his professional and personal life, its image was seared into the minds of race fans worldwide through the iconic film "Le Mans."

Like many other brands, Heuer faced a business crisis in the 1970s due to the quartz shock. However, in 1985, it made a remarkable comeback with investment from the TAG Group, which also owned the F1 McLaren team, and was renamed TAG Heuer.

The brand deepened its ties with motorsports even further and actively promoted its image by appointing ambassadors such as Tiger Woods, Maria Sharapova, Brad Pitt, and Uma Thurman. In terms of mechanics, it has garnered significant attention with the prototype "V4" featuring a timing belt and ingot in 2004, and the "Calibre 360" in 2005, a self-winding chronograph capable of measuring to 1/100th of a second, a first for a wristwatch.

Founding Year | 1860
Place of Founding | Saint-Imier, Switzerland
Main Series Names | Grand Carrera, Carrera, Link, Monaco, Aquaracer, Formula 1
Inquiries | LVMH Watch & Jewelry Japan TAG Heuer Division 03-3613-3951
Official Website: http://www.tagheuer.com/