Watch & Jewelry
March 27, 2015
CHROME HEARTS | "Chrome Hearts Ginza" Grand Opening
CHROME HEARTS│CHROME HEARTS
Grand Opening on April 24 (Saturday) in Ginza, Namiki-dori
Introducing the Floors of "CHROME HEARTS GINZA"
As you walk from Ginza's main street, Harumi-dori, onto Namiki-dori, you'll see on your right, embedded in a concrete wall,CHROME HEARTSa giant silver logo. On this elegant, fashionable street, representative of Japan, it's as if a unique, hard "stake" has been driven in. On Saturday, April 24, 2010, "CHROME HEARTS GINZA" had its grand opening.
Text by KAJII Makoto (OPENERS)Photo by JAMANDFIX
The World's First "Chrome Hearts Chocolate" is Already a Sensation!
Similar to the flagship shop "CHROME HEARTS TOKYO" in Aoyama, fixtures made with abundant "ebony" create a space that is both substantial and dense in this Ginza store as well. Step inside, and you can be completely immersed in the world of Chrome Hearts.
Entering through the entrance and looking up at the Baccarat black chandelier as you proceed, you'll find the specialized eyewear floor in a small room towards the back. As previously reported, the Ginza-exclusive "Limited Edition" is also available, and sunglasses, essential for the upcoming season, are lined up in abundance.
On the basement floor (B1F), before looking at the merchandise, pay attention to the ceiling and floor. Silver embedded in each reflects, making the gorgeous space sparkle. Also, the clever spatial composition created by the unevenness of the ebony fixtures in front of the elevator is a sight to behold. Furthermore, on B1F, Chrome Hearts' first-ever chocolate in the world makes its debut. It's already becoming a topic of conversation as a "Ginza Souvenir."
The second floor is dedicated to jewelry, watches, and luxury lines such as Baccarat, with a fresh arrangement of interior design that makes effective use of the space. Fans will also be delighted to see the chandeliers up close.
See, Taste, and Enjoy the Items and the Space – Store Manager Shinji Fukuoka
Shinji Fukuoka, the store manager of Chrome Hearts Ginza, commented, "Thank you for your anticipation even before the opening of Chrome Hearts' expansion into Ginza. Although this is a store opening in a global shopping district, I personally want to return to my roots and strive for excellent service. The three floors in Ginza, while compact spaces, are designed so you can fully enjoy the signature Chrome Hearts interior and atmosphere. The eyewear on the first floor is an item that even those who have never tried Chrome Hearts before can easily test, and we have a wide variety of designs. Also, the chocolate sold on the basement floor is something we've put a lot of care into as a new brand item, so please do try it. The second floor effectively utilizes the atrium space, with the world's first look-down showcase placed in the center. Recommended items are displayed inside the showcase, so please take a look."
Though compact, these three distinct floors offer a sense of comfort that grows the longer you stay. Experience Chrome Hearts at this new landmark on Ginza's Namiki-dori.

CHROME HEARTS GINZA
5-4-9 Ginza, Chuo-ku, Tokyo
Tel. 03-6252-3681
Business Hours | 12:00 PM - 8:00 PM (Weekdays)
11:00 AM - 8:00 PM (Saturdays, Sundays, and Holidays)
http://www.chromehearts.com
http://www.united-arrows.co.jp/ch/



