The "Oyster Perpetual Date Just Lady" with a date function is one of the most "foolproof" choices among contemporary wristwatches, serving as a standard timepiece that fits any style, whether business or casual.
A gorgeous and refined model has arrived for the 31mm diameter version of the Datejust, featuring an Everose gold bezel lavishly set with diamonds of various sizes.
Everose gold, as its name suggests, is Rolex's original gold alloy that retains its beautiful hue and luster over time.
This warm radiance, used on the bezel and bracelet, along with the 24 diamonds set on the bezel and the refined, deep chocolate-colored dial, enhances the wearer's wrist.



BRAND HISTORY
Founded in the early 20th century, when wristwatches were still a nascent invention, Rolex has walked alongside timepieces for over 100 years, achieving remarkable advancements.

The history of Rolex began with the establishment of "Wilsdorf and Davis," the brand's predecessor, in London, England, in 1905. The founder, Hans Wilsdorf, was a visionary entrepreneur who foresaw the potential of wristwatches in an era when pocket watches were still dominant. By 1907, he had already moved the company's operational functions to Switzerland to focus on watch manufacturing. The following year, he conceived the brand name "ROLEX" and registered it as a trademark.

In 1910, it achieved the first official chronometer certification for a wristwatch from a public accuracy testing institute, attesting to the high precision of Rolex products. In 1926, it invented the "Oyster" case, a hermetically sealed waterproof and dustproof structure, overcoming the vulnerability of wristwatches constantly exposed to water and dust.

Subsequently, Rolex developed the "Perpetual" self-winding system, which winds the mainspring through the rotation of a rotor, and the "Datejust," which features a digital display at the 3 o'clock position and automatically changes the date at midnight. The role Rolex has played in the evolution of wristwatches is immense.

The 1950s saw a diversification of the lineup, with the creation of watches for professionals undertaking specialized missions, such as the groundbreaking "Submariner," the first diving watch, and the "Explorer," a wristwatch for adventurers. Naturally, this focus on creating watches for extreme conditions also enhanced the reliability of Rolex products for general users.

This spirit of ambitious development continues today. In 2000, Rolex succeeded in the integrated in-house production of chronographs. In 2007, it unveiled next-generation models of the anti-magnetic watch "Milgauss" and a new chronograph for regattas. While consistently at the center of attention in the watchmaking world, Rolex continues to steadily produce practical timepieces rooted in functionality.

Founding Year: 1905
Place of Founding: London, England
Main Series Names: Oyster Perpetual, Cellini
Contact: Rolex Japan Public Relations Division 03-3216-5671
Official Website: http://www.rolex.com/ja/