OPENERS

today

PRACTICAL WATCH | The Faces of the Watch Industry: 4 Presidents Recommend Their Timepieces

Watch & Jewelry

June 23, 2015

PRACTICAL WATCH | The Faces of the Watch Industry: 4 Presidents Recommend Their Timepieces

PRACTICAL WATCH

The "Faces" of the Watch Industry: Four Presidents Recommend Their Timepieces

What truly constitutes a "practical watch"? Leading figures in the watch world offer their answers. We asked four top executives from Japan's premier watch retailers—Yasuyuki Iima, Representative Director of Ai Ai Isuzu Holdings; Noritaka Ishida, Representative Director and President of Best Selling; Toru Kamine, Representative Director and President of watch and jewelry store Kamine; and Kiku Kimura, Representative Director and President of Orologio—to select the timepieces they consider to be "practical."

Photo by Hiroko Hori

Ai Ai Isuzu Holdings

Selected by Yasuyuki Iima, Representative Director of Ai Ai Isuzu Holdings
A watch that is practical and elevates your mood when worn. Mr. Iima believes that watches you instinctively desire, rather than those you deem "good" through logical reasoning, possess true capability and charm.

Best Selling

Selected by Noritaka Ishida, Representative Director and President of Best Selling
A watch's role is to tell time, measure it, and be enjoyed. It is a vital tool for living a richer life. Mr. Ishida, well aware of this, selects "practical watches" not only based on price and function but also on whether they bring a sense of spiritual abundance.

Kamine

Selected by Toru Kamine, Representative Director and President of watch and jewelry store Kamine

When selecting excellent watches with "practicality" as a premise, one naturally discusses the superiority of the movement and case. However, the criterion of "usability for mechanical watch beginners" makes them practical for anyone, a truly insightful approach.

Orologio

Selected by Kiku Kimura, Representative Director and President of Orologio

The conditions for a "practical watch" pointed out by this leading watch retailer owner in Kyushu are the durability of the mechanism and the precision of the movement. Beyond "reliability," a crucial selection criterion related to the watch's function, there is also an unexpected point in choosing watches that reflects regional characteristics.