TAG Heuer | Aquaracer 500M Steel & Gold

TAG Heuer

Aquaracer 500M Steel & Gold

By Yasuto Shibuya

The Real Premium Divers for Adults

Divers WatchThe Aquaracer collection, a perennial favorite among divers watches worldwide, welcomes its most sophisticated model yet. Its newly designed unidirectional rotating bezel, coated with a flow-molded rubber material, ensures comfortable operation even with gloved hands. Key features include an automatic helium escape valve for saturation diving, crucial for avoiding nitrogen narcosis at extreme depths, and a 500M water resistance rating that satisfies professional divers. This Steel & Gold version further elevates the premium feel with a bezel crafted from satin-finished gold, adding a deep, noble luster distinct from its stainless steel counterparts.

TAG Heuer Monaco Vintage Chronograph Gulf Limited Edition
Automatic
42-hour power reserve
Case diameter | 43mm
Case & Strap | Stainless steel case x solid gold bezel x rubber strap
Price | ¥399,000

BRAND HISTORY

TAG Heuer is a brand that has been actively involved in sports since its inception, particularly supporting the evolution of motorization, earning respect from many athletes, including racers.

Its predecessor, Heuer, was founded in 1860 by Edouard Heuer, then just 20 years old, in Saint-Imier, Switzerland. In 1868, the company patented a key-wound pocket watch, and in 1889, it exhibited a split-seconds chronograph at the Paris Exposition Universelle, winning a silver medal, demonstrating its early prowess.Chronographand quickly gained recognition.

In 1916, Heuer unveiled the "Micrograph," a masterpiece stopwatch that is still celebrated today. This groundbreaking timing instrument, capable of measuring to 1/100th of a second, propelled Heuer to global recognition as an indispensable brand in the world of sports.

Indeed, this achievement led to the company being appointed as the official timekeeper for three Olympic Games, starting with the 1920 Antwerp Games.

Although the company had already introduced the "Time of Trip," an onboard clock for automobiles, in 1911, its deep connection with motorsports continued.
In 1964, the company launched a chronograph named after the legendary road race "Carrera," which was favored by many racers at the time.

Then, in 1969, it introduced the "Monaco," equipped with the world's first automatic chronograph movement. It is also well-known for being personally favored by Hollywood star Steve McQueen, and its image was seared into the minds of racing fans worldwide through the masterpiece film "Le Mans."

Following the quartz crisis of the 1970s, which affected many brands, Heuer faced a temporary business crisis. However, in 1985, with investment from the TAG Group, which also owned the F1 McLaren team, the company made a successful comeback and was renamed the current TAG Heuer.

In addition to deepening its involvement in motorsports, the brand actively engaged in PR by appointing ambassadors such as Tiger Woods, Maria Sharapova, Brad Pitt, and Uma Thurman. Furthermore, TAG Heuer has garnered significant attention for its mechanical innovations, unveiling the "V4" prototype in 2004, which utilized timing belts and ingots, and in 2005, the "Calibre 360," an automatic chronograph capable of measuring to 1/100th of a second, a first for a wristwatch.

Founding Year: 1860
Place of Founding: Saint-Imier, Switzerland
Main Series Names: Grand Carrera, Carrera, Link, Monaco, New Aquaracer, Formula 1
Inquiries: LVMH Watch & Jewelry Japan, TAG Heuer Division, 03-3613-3951

Official Website: http://www.tagheuer.com/

LVMH Watch & Jewelry Japan TAG Heuer Division
Tel. 03-3613-3951