GUCCI | Ahead of Gucci's 90th Anniversary! The New Fine Jewelry Collection, "GUCCI 8"
GUCCI
A New Fine Jewelry Collection to Mark Gucci's 80th Anniversary
Introducing "GUCCI 8," Featuring Eight Iconic Logos!
As the brand approaches its 90th anniversary, in this final year of its 80th, Gucci unveils a new fine jewelry collection adorned with eight logos that tell the brand's history.
Text by OPENERSPhoto by JAMANDFIX
Iconic and Timeless... The Brand's Essence Captured in Its Logos
What does a logo truly mean to a brand? It's a mark of quality, an image of a lifestyle, and a testament to its accumulated history.
With Gucci set to celebrate its 90th anniversary in 2011, the brand, befitting its rich history, possesses several iconic logos that symbolize its identity.
From the "GUCCI" logo born at the brand's founding in 1921, to the Gucci script logo used in the 1950s, the "GG" logo based on Guccio Gucci's initials from the early 1960s, and the "Interlocking G" and "Square G" from the 1970s... logos have evolved alongside the brand through each era, becoming symbols of its identity at the time.
Thus, in this year 2010, to commemorate the final year of the brand's 80th anniversary, Gucci Fine Jewelry presents "GUCCI 8."
This collection is engraved with eight logos cultivated over time, truly symbolizing Gucci's renowned history and tradition. Furthermore, pieces like the octagonal rings, incorporating the number "8"—said to bring good fortune—exude Gucci's signature modern aesthetic.
Left: "Interlocking G" (Reversed) - Conveying the Brand's Elegance
Two Gs facing and overlapping. In 2006, Frida Giannini unearthed this logo from the archives and launched the "Britt" line using it in metalwork. The line was named after Britt Ekland, a celebrity who favored Gucci in the 1960s and 70s.
Right: "GUCCI" Logo - The Brand's Emblem
The logo created at the brand's founding in 1921. As the brand's signature mark, it adorns the facades of Gucci shops worldwide.
Left: "GUCCI" Logo with - Displaying Jewelry Quality Alongside the Logo
This design combines the "GUCCI" logo in typeface with hallmarks "18kt" and "750" certifying the gold's purity. It appeared in the 1980s, with the lettering embossed within a rectangular frame.
Right: "Interlocking G" (Reversed Horizontally and Vertically) - Sophisticated Metalwork
Conceived in the early 1970s, this motif is formed by combining Gs reversed horizontally and vertically. It is frequently used for metal ornaments on handbags and belts.
Left: "Gucci Script Logo" - Evoking Exclusivity
This cursive logo, directly from Guccio Gucci's handwritten signature, is used exclusively for limited edition and bespoke items, lending an air of exclusivity.
Top Right: "Interlocking G" (Reversed)Already featured above
Bottom Right: "Square G" Logo - A Sharp Representation of the Letter G
A graphical pattern introduced in the early 1970s, featuring the letter G rendered in a square form.
Left: "Gucci Script Logo" - A Historic Logo with a Soft Image
This cursive logo has been in use since the 1950s. Its lighthearted feel has made it popular, especially among women.
Right: "GG Logo" - Communicating Enduring Craftsmanship
A testament to Gucci's commitment to quality and confidence, this logo echoes the initials of founder Guccio Gucci. Introduced in the 1950s, it remains one of Gucci's five major icons.
This novel and powerful collection evokes the brand's history, prestige, and strong will. It is jewelry meant for those who value authenticity and timeless style.
The "GUCCI 8" Collection
Available from Friday, October 8th, at all GUCCI shops nationwide.
Products: Rings, Earrings, Necklaces, Bracelets
Price Range: ¥78,750 (OTTO PG THIN RING 18K GOLD) - ¥278,250 (OTTO WG DIAMOND THIN RING)
Gucci Japan Customer Service
Tel. 03-5469-6611
www.gucci.com