The "No Small Plan" Campaign to Save 700 Million Extreme Poor: A Challenge to "Turn the World Upside Down"

Globally, $63 trillion (approximately 6.6 quadrillion yen) is spent annually. While the number of people living in "extreme poverty" (those living on less than $1.90 a day) is said to exceed 700 million due to the impact of the COVID-19 pandemic, many have gained significant wealth from the rising demand for hygiene products worldwide.

Thankyou aims to use its profits for activities to resolve wealth disparity and to secure a manufacturing and distribution network to deliver its products to the extreme poor who live in unsanitary conditions due to a lack of access to soap and disinfectants. To solve this challenge, they entered into a partnership agreement with global consumer goods and hygiene product manufacturers P&G and Unilever, and launched the "No Small Plan" campaign to distribute their products worldwide.

On Tuesday, September 29th at 9:30 PM (Australian Eastern Standard Time), Thankyou sent container trucks to the headquarters of P&G and Unilever with the message "This is an invitation to change the world" to propose a partnership and business alliance. The results of whether the two companies accepted the proposal will be announced on Thursday, November 5th, on one of the largest billboards in New York's Times Square.

To move and turn the world upside down through social media and secure the partnership agreements, Thankyou encourages sharing and posting their videos and photos on social media.

Daniel Flynn, one of Thankyou's founders, stated, "Thankyou was established to bridge the gap between the 736 million people facing poverty worldwide* and the consumers who spend $63 trillion annually**. Once our exceptional products reach consumers, Thankyou will dedicate all profits to funding activities aimed at eliminating wealth disparity. Through this model, Thankyou believes we can create a better world, not one driven by consumerism."


*Data from the World Bank ( https://www.worldbank.org/ja/country/japan/brief/opendata).
**World Bank data (https://data.worldbank.org/indicator/NY.GDP.MKTP.CD).

How to Participate in the Campaign

1. Post a photo on social media or share a campaign social media post with the caption "I'm in, are you?"
and share.
2. Tag "@proctergamble" and "@Unilever".
3. Post with the hashtag "#thankyoutotheworld".
4. Share Thankyou's video.

About Thankyou

Founded in 2008 by a group of university students. To date, they have implemented various initiatives and support programs in Australia and New Zealand, raising $1.2 million.
Thankyou focuses its efforts on those categorized as "extreme poor" (people living on less than $1.90 a day) among the world's poor. They have provided over $17 million to service delivery partners and supported over 857,000 people in 22 countries, including Australia.
Thankyou's support encompasses over 18 diverse programs, including water, health, sanitation, economic development programs, and maternal and child health programs in low-income communities. By collaborating with multiple partners, they strive to reach as many impoverished communities as possible, aiming to eliminate wealth disparity, "protect the planet," and "help people on Earth," with "responsible business" as their goal.
For more details, visit the website: https://thankyou.co/