Ethical&SEA, a select shop brand with a West Coast concept, opens its first store in Yokohama, offering cosmetics, food, and miscellaneous goods.
A new ethical select shop brand, Ethical&SEA, is born. The first flagship store, Ethical&SEA Yokohama, is scheduled to open in early March 2021, followed by Ethical&SEA Atre Kawasaki in mid-March.
This new ethical select shop brand, with a concept of 'ethical,' 'sustainable,' and 'tech,' offers over 500 lifestyle items including cosmetics, food, and miscellaneous goods, some of which are making their debut in Japan.
The collection includes items that promote ethical consumption, such as 'fair trade products'—a system of trade that purchases raw materials and goods from developing countries at fair prices to protect vulnerable producers and workers—'organic products' made from ingredients cultivated without chemical pesticides or fertilizers, and 'plastic-free products.'
These are products that feel good to use, are gentle on your body and the planet, possess beautiful designs, and make you want to gift them to cherished family and friends.
A rich selection of eco-friendly items, including organic cosmetics and plastic-free daily necessities.
■ 2XP
This is the first time a vegan sun protectant, suitable for all seasons and made with environmentally conscious recycled plastic for its container, will be sold at a permanent store. (Left photo)
■ Earth Wrap
A 100% plant-based food wrap that is plastic-free and can be washed and reused. (Right photo)
Additionally, there are cosmetics from CAMYU, a brand whose corporate philosophy is a 'sustainable society,' utilizing plants grown on organic farms and natural materials, and donating 2% of sales to environmental conservation groups; and 100% organic cosmetics from the UK-based Cornwall brand, INLIGHT BEAUTY.
The selection also features organic supplements from Nova Scotia Organics, a pioneer in the field using USDA organic certified raw materials and natural ingredients, and eco-friendly items that enrich the soul, such as washable and reusable silicone straws from SUTENAI, a brand themed around 'not throwing away because it can be washed.'
The stores are also planning to host Instagram Live sessions called 'Insta-Rooming,' connecting directly with producers and manufacturers, as well as workshops. We encourage you to participate in these opportunities to learn about ethical consumption.
＜Store Information＞
■ Ethical&SEA Yokohama, directly connected to Yokohama Station within Sotetsu Joinus (Scheduled to open in early March)
・Store Name: Ethical&SEA Yokohama
・Address: Sotetsu Joinus 2F, 1-5-1 Minami-saiwai, Nishi-ku, Yokohama, Kanagawa 220-0005
・Business Hours: 10:00-21:00 (Normal Hours)
※Due to the state of emergency declaration, current business hours are until 20:00.
■ Ethical&SEA Atre Kawasaki, directly connected to Kawasaki Station within Atre Kawasaki (Scheduled to open in mid-March)
・Store Name: Ethical&SEA Atre Kawasaki
・Address: Atre Kawasaki 3F, 26-1 Ekimae-honcho, Kawasaki-ku, Kawasaki, Kanagawa
・Business Hours: 10:00-21:00 (Normal Hours)
※Due to the state of emergency declaration, current business hours are until 20:00.
The seven philosophies promoted by Ethical&SEA to the world
1: ORGANIC (Contains organic ingredients)
2: OCEAN FRIENDLY (Prevents water pollution)
3: PLASTIC FREE (Plastic-free)
4: GREEN RECOVERY (Forest conservation & CO2 reduction)
5: FAIRTRADE (Fair trade)
6: VEGAN (Vegan)
7: NATURAL (Contains naturally derived ingredients)