Savor the Fruits of Okayama!

Okayama Prefecture is known as the "Fruit Kingdom" due to its favorable climate and the cultivation techniques passed down from our predecessors, which yield high-quality fruits. Among these are "Okayama White Peaches," cultivated with individual bagging for meticulous care, resulting in a dense, melt-in-your-mouth texture, intense sweetness, and abundant juice. The prefecture also offers a rich variety of distinctive grapes, including "Pione," known for its large size, seedlessness, and sweetness; "Shine Muscat," which can be eaten with the skin on; and "Aurora Black," an original Okayama variety.

During the campaign period, participating stores in Tokyo will not only sell fresh fruits but also limited-edition sweets made with Okayama's seasonal fruits. Furthermore, a total of 1,000 customers who purchase Okayama-grown fruits at designated stores during the mask distribution period will receive an Okayama denim mask. The denim masks, crafted with the high-level techniques of Okayama Prefecture, known as the birthplace of Japanese jeans, are also noteworthy.

■ Elegant White, Melting Taste: "Okayama White Peaches"
Each small fruit is carefully bagged during cultivation, preventing direct sunlight and resulting in white peaches with a translucent white hue, smooth flesh, and rich aroma.

■ Jewel-like Beauty, Exquisite Freshness: "Okayama Grapes"
From soil preparation to thinning multiple times until harvest, with the image of the bunch's form in mind, only the best berries are left, resulting in superior appearance and taste.

■ "Okayama Fruit Time in TOKYO" Participating Stores
Official Website: http://momotaros.com/event.html

① Tottori Okayama Shinbashi-kan: "Okayama White Peach & Grape Fair"
1F Shop / Sale of white peaches and grapes. 2F Momotenashiya / Sale of Okayama white peach parfait.
■ Campaign Period: Friday, July 3 - Sunday, October 25
■ Mask Distribution Period: Friday, July 10 - (Ends when supplies run out)
■ Location: Tottori Okayama Shinbashi-kan
(1-11-7 Shinbashi, Minato-ku, Tokyo, Shinbashi Center Place)
■ Inquiries:
1F Shop: 03-6280-6474
2F Momotenashiya: 03-6280-6475

② Sun Fruits Tokyo Midtown Store: "Okayama Fruits Gallery"
Sale of fresh white peaches and grapes, as well as sweets.
■ Campaign Period: Wednesday, July 22 - Wednesday, September 30
■ Mask Distribution Period: Wednesday, July 22 - Wednesday, September 30
■ Location: D-B107 Tokyo Midtown Galleria B1F, 9-7-4 Akasaka, Minato-ku, Tokyo
■ Inquiries: 03-5647-8388

③ Isetan Shinjuku Store: "Okayama Fair"
Promotional sales of agricultural products from Okayama, focusing on white peaches and grapes.
■ Campaign Period: Wednesday, July 29 - Tuesday, August 4
■ Mask Distribution Period: Saturday, August 1 & Sunday, August 2
*Limited to 50 masks per day. One mask per person. Distribution starts at 2:00 PM and ends when supplies run out.
*Some items may be excluded from the offer.
■ Location: Isetan Shinjuku Main Building B1F Fresh Market, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
■ Inquiries: 03-3352-1111

④ Shinjuku Takano Main Store: "Okayama White Peach Fair"
Promotional sales of fresh white peaches and sweets, and serving of white peach parfaits.
■ Campaign Period: Friday, July 31 - Sunday, August 2
■ Mask Distribution Period: For participants of the Fruity Life Class
■ Location: 3-26-11 Shinjuku, Shinjuku-ku, Tokyo
■ Inquiries: 03-5368-5151 (B2F)

⑤ Sembiqya Sohonten Nihonbashi Main Store: "Okayama Grape Fair"
Sale of fresh grapes and grape-based sweets.
■ Campaign Period: Saturday, September 12 - Wednesday, September 30
■ Mask Distribution Period: Saturday, September 12 - Wednesday, September 30
■ Location: 2-1-2 Nihonbashi Mitsui Tower 1F, Nihonbashi Muromachi, Chuo-ku, Tokyo
■ Inquiries: 03-3241-0877

⑥ Ginza Sembiqya Ginza Main Store: "Okayama Shine Muscat & Pione Fair"
Sale of fresh Shine Muscat and Pione grapes, as well as sweets.
■ Campaign Period: Saturday, September 12 & Sunday, September 13
■ Mask Distribution Period: Saturday, September 12 & Sunday, September 13
■ Location: 5-5-1 Ginza, Chuo-ku, Tokyo
■ Inquiries: 03-3572-0101
*Photos are for illustrative purposes only.

⑦ Sun Fruits Nihonbashi Mitsukoshi Store: "Okayama Fair"
Sale of grapes.
■ Campaign Period: Wednesday, August 19 - Tuesday, August 25
■ Mask Distribution Period: Wednesday, August 19 - Tuesday, August 25
■ Location: Nihonbashi Mitsukoshi Main Building B2F & Main Building B1F, 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
■ Inquiries: 03-3274-8578

⑧ Sun Fruits Ginza Mitsukoshi Store: "Okayama Fair"
Sale of grapes.
■ Campaign Period: Wednesday, August 26 - Tuesday, September 1
■ Mask Distribution Period: Wednesday, August 26 - Tuesday, September 1
■ Location: Ginza Mitsukoshi B3F, 4-6-16 Ginza, Chuo-ku, Tokyo
■ Inquiries: 03-3535-1825

Receive an Okayama Denim Mask with Your Purchase of Okayama Fruits!

Okayama Prefecture, known as the birthplace of Japanese jeans, is also a major production center, particularly in Kojima City, Kurashiki, and Ibara City. Its reliable quality and technology are highly regarded worldwide. Currently, the prefecture is leveraging its advanced technology to produce denim masks, contributing to the prevention of COVID-19 spread.

During the "Okayama Fruit Time in Tokyo" campaign, a total of 1,000 customers who purchase 5,000 yen (tax included) or more of Okayama-grown fruits at participating stores will receive an Okayama denim mask.
*The mask distribution period varies by store. Please check in advance before visiting.
*Mask distribution will end at each store once supplies are depleted.