Will This Be the Last Summer to Enjoy ICE MONSTER's Shaved Ice in Japan?
NEWSBOARD / LOUNGE
August 4, 2020

Will This Be the Last Summer to Enjoy ICE MONSTER's Shaved Ice in Japan?

A limited-time pop-up store, "ICE MONSTER FINAL YEAR POP UP STORE," featuring Taiwan's innovative shaved ice "ICE MONSTER," will open on July 31 (Fri) at "jing," a commercial facility in front of Harajuku Station.

Enjoy the last "World's Best Shaved Ice"!

Sunny Side Up Group, Inc. will host a limited-time pop-up store, "ICE MONSTER FINAL YEAR POP UP STORE," from July 31 (Fri) to August 31 (Mon), 2020, at its commercial facility "jing." The store will feature the Taiwanese shaved ice dessert brand "ICE MONSTER."

ICE MONSTER is a Taiwanese shaved ice dessert brand, renowned for its innovative texture, and has been selected as one of the "Top 10 Best Desserts in the World." Since its arrival in Japan in 2015, it has gained popularity, especially among young people. This limited-time pop-up store marks the final sale of ICE MONSTER products in Japan.

The "FINAL YEAR POP UP STORE" will feature the "Mango Shaved Ice," a signature and most popular item made by finely shaving rich mango ice blocks. Joining the menu is the "Strawberry Shaved Ice," crafted from sweet and tart strawberry ice blocks, a favorite for both adults and children. To make them easier to enjoy, all shaved ice will be served in original cups, allowing customers to casually savor the "World's Best Shaved Ice."

For five years, from 2015 to 2020, "ICE MONSTER" established a new genre of "shaved ice desserts" and was loved by many. We hope you will look forward to this final pop-up store, which will celebrate the brand as it concludes its domestic sales.

*This pop-up store will also be held at the "Grand Front Osaka" store in Umeda, Osaka, from July 22 (Wed) to September 6 (Sun), 2020.

Is this the last summer to enjoy ICE MONSTER's shaved ice in Japan?
Is this the last summer to enjoy ICE MONSTER's shaved ice in Japan?

Products for Sale
■Cup Mango Shaved Ice ¥790
Shaved ice made by finely shaving rich mango ice blocks, ICE MONSTER's signature and most popular item.

■Cup Strawberry Shaved Ice ¥750
Shaved ice made from sweet and tart strawberry ice blocks, a favorite for both adults and children.
*All prices include tax. Photos are for illustrative purposes only.

Pop-up Store Details
Period: July 31 (Fri) - August 31 (Mon), 2020
Location: jing (6-35-6 Jingumae, Shibuya-ku, Tokyo)
Access: 2-minute walk from JR Yamanote Line "Harajuku" Station, directly connected to Tokyo Metro Chiyoda Line / Fukutoshin Line "Meiji-jingumae" Station
Business Hours: 12:00 PM - 7:30 PM
Closed: Irregular holidays
Sales Format: Outdoor food truck (eating and drinking allowed in the indoor free space)

To prevent the spread of COVID-19, this pop-up store will implement the following precautionary measures to ensure a safe and secure environment.
1. By operating as an outdoor food truck, we avoid conditions of confinement, crowding, and close proximity.
2. While an indoor dining area will be provided, seating will be arranged to ensure social distancing.
3. To avoid confinement, crowding, and close proximity, entry to the indoor area may be restricted.
4. Alcohol-based hand sanitizer will be available, and staff will be required to wear masks, thoroughly wash and sanitize their hands, and have their temperature checked.
5. Thorough disinfection will be carried out on all venue facilities (including those that may come into contact with customers).
6. Ventilation will be enhanced, including regular opening of doors.