"Bally is Super" Returns

This new campaign features Irina Shayk alongside new models Kit Butler and David Trulik.

The mood evokes the vibrant energy of the 1980s, with influences like pop art.

Shot in London in October 2016, the campaign's art direction was handled by Frank Durand, with styling by Jonathan Kaye.

"Bally is Super," used throughout the campaign, was first introduced by Bally in 1979 and reflects the brand's sense of humor.

The advertising campaign will grace major fashion magazines worldwide in February, followed by lifestyle magazines, and will roll out globally across digital and social media platforms starting in March.