New Balance Aoyama, the concept store for women, has reopened after renovation.
New Balance Tokyo, located in Minato-ku, Tokyo, has reopened after renovation, rebranding as New Balance Aoyama.
The first floor of New Balance Aoyama is dedicated to WOMEN'S, offering products that enhance women's diverse lifestyles, from Sports to fashion.
The store also features the "BLACK STORY" collection, exclusively showcasing items from New Balance's 2017 Spring/Summer collection in black, as well as a collaboration collection with the American fashion brand "J.Crew".
The second floor is dedicated to golf and lifestyle.
New releases include golf shoes that leverage the technology cultivated through years of walking shoe craftsmanship, and the golf apparel collection, for which the brand made a full-scale entry this year.
Also noteworthy is the extensive lineup, including "Made." collection shoes manufactured in the brand's American and British factories, embodying its core essence, and shoes suitable for everyday use.
Furthermore, events such as "GIRLS NIGHT OUT," a sports event for women, are planned for the future.
Why not experience a lifestyle enriched by sports at the newly reborn New Balance Aoyama?
New Balance Aoyama
Location | 5-50-3 Jingumae, Shibuya-ku, Tokyo 150-0001 Urban Terrace Aoyama
Phone | 03-5774-8576
Hours | 11:00-20:00, irregular holidays
URL | http://store.newbalance.co.jp/official-store/tokyo