Debuting in 2004 with the concept of "becoming a more attractive and alluring woman," the lingerie brand Ravijour has renewed its catalog starting with the Fall 2017 season.

With the new concept "Live Sexily - Just be yourself," the brand will re-disseminate its cultivated allure.

For the production of the new catalog, KEN OFFICE handled the editorial direction, and for the opening fashion story, creators capable of expressing the new Ravijour were employed, centered around Mr. Shun Watanabe, active as a stylist and fashion editor.

Based on five themes, the new worldview will be expressed while maintaining the brand's existing sexiness.

In addition to Ellie Rose, the models include newcomers Lala and Julia Abe, as well as the brand's first foreign models.

The content is designed with the fashion and lifestyles of women in their early 20s to mid-30s in mind.

In August, the brand will launch its first-ever transit advertising campaign in Tokyo (Shinjuku, Shibuya) and Osaka (Umeda), with sales scheduled to begin on the official web store from 9 PM on August 3rd.