Collaboration Campaign with "Honey mi Honey" and "CA4LA" Featuring the New Passo. Limited Original Items Also Available!
Toyota's new Passo has launched a collaboration campaign with apparel brand "HONEY MI HONEY" and hat brand "CA4LA." The campaign coincides with the release of the redesigned Passo, which has been reborn with a more stylish design, and began on October 13th.
This campaign, born from Toyota's desire to "encourage people to enjoy fashion and choosing a car in their own unique, stylish way," features limited-edition original collaboration items from the new Passo and each fashion brand.
From "HONEY MI HONEY," items include T-shirts and hoodies featuring the original brand logo, as well as smartphone cases. From "CA4LA," offerings include their classic popular knit hats and fedoras adorned with Passo and car pin badges.
These items are not available in physical stores. They can be purchased by accessing a secret website via a QR code on posters found at Toyota Corolla stores nationwide.
■ Campaign Name: PASSO x "HONEY MI HONEY" "CA4LA" Limited Original Collaboration Item Campaign
■ Campaign Period: HONEY MI HONEY x PASSO… October 13 (Sat) – November 30 (Fri)
CA4LA x PASSO… November 26 (Mon) – December 28 (Fri)
■ Participating Stores: Toyota Corolla stores nationwide
■ How to Purchase: ① Access the secret EC site via the QR code on posters at your nearest Corolla store.
② Select your desired items and complete your purchase on the secret EC site.
■ Campaign URL:https://toyota.jp/passo/cp/osharepasso/
A Joint Project with WEAR!
A coordination posting campaign, incorporating Passo body colors, is also being held simultaneously with the fashion coordination posting service "WEAR." 100 participants will be randomly selected to win prizes totaling 1 million yen.
Period: Post your coordination between October 15 (Mon) and October 21 (Sun).
Grand Prizes: ① ZOZOTOWN coupons worth ¥10,000 x 100 winners
② HONEY MI HONEY x Original Pouch Set (Pouch, Mirror, Handkerchief)
These items are not available in physical stores. They can be purchased by accessing a secret website via a QR code on posters found at Toyota Corolla stores nationwide.