QVC Japan launched its new brand for adult women, "CECIL CAUSE," on March 24th, and it has been well-received ever since.

CECIL CAUSE debuted in 2018 as a brand for women in their 30s and 40s, spun off from the Shibuya-based fashion brand "CECIL McBee," which has enjoyed immense popularity among teens and 20s for over 31 years.
The name "CAUSE" signifies ideals and beliefs, embodying the idea of enjoying fashion freely without losing one's sense of self, even as one matures. While retaining the vibrant floral patterns and colors of "CECIL McBee," the brand pursues colors, designs, and patterns suited for adult women. It features casual styles that allow women to enjoy the present moment, even as their life stages change.

A wide array of spring-like items are available, including a 2-way floral print shirt dress, wide-leg pants with a belt, and a pullover with back pleats.