Amp XT Women's released from the 2018 Autumn/Winter PUMA® Women's Training Collection, featuring Selena Gomez and LaLa.
NEWSBOARD / FASHION
July 13, 2018

Amp XT Women's released from the 2018 Autumn/Winter PUMA® Women's Training Collection, featuring Selena Gomez and LaLa.

For the Autumn/Winter 2018 season, PUMA launched the "DO YOU" campaign, featuring female ambassadors who embody aspirational qualities.

The "DO YOU" campaign celebrates women who embrace their individuality and stay true to themselves, regardless of external opinions. It delivers a powerful message to all women, encouraging self-confidence and supporting those who shine.

Actress, singer, and producer Selena Gomez appears as the global model in the key visuals.

In Japan, model and talent Rola is featured in the visuals.

This season's new release, the "Amp XT Women's," is a training shoe designed to support high-intensity workouts.

It features IGNITE Foam in the heel for superior cushioning, with strategically placed rubber and a bootie-style collar enhancing support.

This new training shoe combines high functionality with a minimalist design.

The "Amp XT Women's" is available at PUMA stores, the PUMA online store, and select PUMA retailers.

Amp XT Women's | ¥9,000 (excluding tax)

Inquiries

PUMA
Tel. 0120-125-150
http://jp.puma.com