First adoption of lightweight cushioning material. Reebok releases "Floatride," a genuine long-distance running shoe.
Reebok is launching "Floatride," a genuine long-distance running shoe featuring its proprietary lightweight cushioning material. Pre-orders begin Sunday, March 26, with the official release on Saturday, April 1.
Born from years of dedicated development, "Floatride" is a long-distance running shoe designed for serious runners.
To create this shoe, 300 runners participated in product testing over the course of a year.
Its most significant feature is the cushioning material used in the midsole.
The "Floatride Foam," developed in-house, achieves a balanced midsole by carefully formulating the material to ensure uniform cell size within the foam.
This results in a material that offers both cushioning and responsiveness, while being approximately half the weight of conventional EVA foam.
This allows for superior shock absorption during long-distance runs, reducing strain on the feet and supporting a comfortable stride.
The upper utilizes a lightweight, seamless Ultraknit mesh for excellent breathability and flexibility.
A resin frame, known as the "EVA Support Rim," is integrated into the midfoot to stabilize the foot's axis, minimizing gait instability and supporting a more consistent run.
Additionally, the outsole's wavy rubber design maintains consistent ground contact from heel to toe, facilitating a smoother run.
The shoes will be available for pre-order starting Sunday, March 26, at the Reebok Online Shop, Reebok's directly managed stores "Reebok Fit Hub," and select sports retailers. General sales commence Saturday, April 1.
Reebok Floatride
Price: ¥19,000 (excluding tax)
Sizes: 25.0cm–30.0cm (MEN'S) / 23.0cm–26.0cm (WOMEN'S)
Product Number/Color:
MEN'S "BS7209" Graphite/Black/Black/Horizon Blue/White/White/Silver
WOMEN'S "BS7210" LGH Solid Grey/MGH Solid Grey/Solar Yellow/White/Black
Release Date:
Pre-orders begin Sunday, March 26, 2017
General release begins Saturday, April 1, 2017
*Pre-order start times may vary by store.
Retailers:
Reebok Online Shop (https://reebok.jp/running/floatride/
Reebok Fit Hub (Roppongi Hills, Aqua City Odaiba, Lalaport EXPOCITY, Canal City Hakata)
Art Sports ODBOX Main Store
Oshman's Shinjuku Store - Koike Sports
STEP SPORTS Tokyo Main Store, Osaka Store
Reebok adidas Group Customer Service
Tel. 0570-033-033
http://reebok.jp/