Limited collaboration earphones with Bang & Olufsen also announced

On Japan Inc. (hereafter On) will release the new racing shoe "Cloudboom," designed for long-distance running and races, on Thursday, July 16, 2020. In conjunction with the release of the "Cloudboom," a limited collaboration earphone, the "Beoplay E8 Sport On Edition," with Danish audio brand Bang & Olufsen will also be released simultaneously.

The "Cloudboom" was developed as On's fastest racing shoe, based on the insights of top athletes gained from On's supported athletes. Equipped with "Twin CloudTec," which alternates the "CloudTec" system, On's globally patented sole shape, in the midsole, it offers exceptional cushioning and comfort to support runners in long-distance races such as marathons.

Furthermore, the "Speedboard," a foot-shaped plate with embedded carbon fiber between the "Twin CloudTec" elements, creates explosive toe-offs. The upper uses a lightweight and breathable mesh material, and the outsole features the latest traction pattern for enhanced grip, guiding runners aiming for personal bests to the finish line faster. With On's latest technology, comfort and propulsion are further enhanced, resulting in the fastest racing shoe ever with a minimalist design.

The limited collaboration earphone "Beoplay E8 Sport On Edition" with Bang & Olufsen is a fully wireless earphone designed to enjoy high-quality sound even during exercise. This collaboration seamlessly blends the sophisticated design and functionality of both brands.

The earphone itself features On and Bang & Olufsen logos on the left and right sides, respectively, and the inside of the case is designed with a motif of clouds, symbolizing On's "running on clouds." With IP57 certified dust and water resistance, it is resistant to sweat, rain, and dust, delivering outstanding performance during running and various workouts.

About On

On is a young sports company with bases in Zurich, Switzerland; Portland, USA; Berlin, Germany; Yokohama, Japan; and Shanghai, China. Its mission is simple: to make running fun. This idea has been shaped and spread by sports scientists, world-class athletes, and designers. On's innovative running shoes have received numerous prestigious awards, including the ISPO Product of the Year 2017/2018, and world champions and elite athletes continue to achieve victories with On.

Several months ago, world-class tennis player Roger Federer joined the team, embarking on the creation of a new future. He will contribute his experience as an athlete to various aspects, including product development, marketing, and corporate culture.

On's unique CloudTec system is globally patented. In just 10 years since its founding, On's running shoes are sold in over 6,000 stores in 55 countries across Europe, North America, South America, and the Asia-Pacific region.