Producing collaborations that fuse sports and street style

XFLAG, the entertainment business brand developed by Mixi, Inc., is launching "XFLAG LAB," a project aimed at creating new appeal and value through collaborations with external partners, encompassing games, sports, and animation, which XFLAG develops.

This time, XFLAG LAB is producing the collaborative "Tokyo" Pack, a joint effort by FC Tokyo, atmos, and umbro. Starting August 8 (Saturday), the collaborative sneakers and T-shirts will be available in limited quantities at XFLAG STORE SHIBUYA, atmos stores (excluding some locations), and atmos-tokyo.com.

"XFLAG LAB" is a project that combines the creations of external partners with XFLAG's own developments in games, sports, and animation. Through collaborations, it aims to create new appeal and value, challenging itself to acquire new fan bases and co-create new business opportunities for both parties.

■ The collaborative "Tokyo" Pack (FC Tokyo x atmos x umbro) born from XFLAG LAB production
This collaboration fuses sports and street style, brought together by FC Tokyo, an J.League club sponsored by XFLAG; umbro, the football brand that designs the team's uniforms; and atmos, which continues to transmit Tokyo's sneaker culture to the world.

＜Sneaker Details＞
MODEL: BUMPY X PRICE: ¥15,000+TAX
COLOR: WHITE/BLACK
SIZE: 22.5cm–29.0cm (excluding 25.5cm/28.5cm)

This year, FC Tokyo's uniforms, for which they have a contract with umbro, have been renewed. The pattern inspired by these designs is incorporated into umbro's latest model, the "BUMPY X." Designed as stylish sneakers for off-court wear, they feature not only the stripe pattern derived from the uniforms but also three-dimensional prints of the latitude and longitude of "Shibuya," their base of operations, on the sides, and the characters "東京" (Tokyo) embroidered on the heel.

＜T-shirt Details＞
MODEL: "Tokyo" Tee
PRICE: ¥4,500+TAX
COLOR: BLACK/WHITE*
SIZE: M/L/XL
(\* ) BLACK is exclusively sold at XFLAG STORE SHIBUYA, and WHITE is exclusively sold at atmos.

This T-shirt, available in two colors, features the iconic stripes from the sneaker's upper incorporated into a box design, with the characters "東京" (Tokyo) rendered in a mosaic pattern, creating a bold yet casual finish.

■ atmos / SHOP
URL :https://www.atmos-tokyo.com/
The shop name "atmos" originates from "atmosphere," embodying the wish to be a shop that is as natural and essential as the air around us. atmos opened its flagship store in Tokyo's Harajuku in 2000. With a focus on sneakers as fashion, the store features a sneaker wall. It disseminates Tokyo's sneaker culture globally through collaborations with national brands, exclusive models, test launches of the latest products, and marketing initiatives.

■ umbro / SHOP
URL :https://store.descente.co.jp/umbro/
umbro, born in England in 1924, is a football brand that supports top teams and players worldwide with high-quality, high-performance products. For everyone who loves football.

■ FC Tokyo
URL :https://www.fctokyo.co.jp
FC Tokyo is a professional football club that competes in the Japan Professional Football League, with Tokyo as its home ground. Founded in 1935 as the predecessor Tokyo Gas Football Club, it was renamed FC Tokyo upon its entry into the J.League in 1999. The club strives daily to become a "strong and beloved team" rooted in the community.