The ongoing sneaker boom, along with initiatives like the "FUN + WALK PROJECT" launched by the Sports Agency in October 2017 with the concept of "Making Walking More Fun," continue to fuel growing interest in sneakers.

Consequently, customer needs regarding sneakers are diversifying within the alteration industry, with many requests at stores expressing a desire to "repair favorite sneakers to use them for longer."

To meet these customer needs, we have launched a new sneaker repair service featuring an industry-first selection of 52 types of soles.

■ Service Overview
Service Name: "Dress-Up Sole"
Service Start Date: July 4th, 2018 (Wednesday) onwards
Price: ¥5,000 (excl. tax) ~ ¥12,000 (excl. tax)
Service Details: Sneaker sole replacement
Sole Types: 52 types
Eligible Stores: Approximately 256 shoe and bag repair shops nationwide

■ Company Overview
Head Office: 2-62-6 Nihonbashi Hamacho, Chuo-ku, Tokyo 103-0007 (Nihonbashi Hamacho K Building 11F)
Company Name: Reform Studio Co., Ltd.
Established: February 21st, 1986 (Showa 61)
President: Kazuo Maki
Main Businesses:
- Fashion alteration services for apparel and related services (Store name: Magic Machine)
- Shoe repair, key duplication, and sales of related items (Store names: Riat!, Mr. Craftsman, Eco Craft)
- Rental storage space