New Paul Smith Movie Released: Two Men in Suits Engage in a Stylish Selfie Battle
Paul Smith, a brand beloved by a wide range of men, has released a new short film.
Titled “Paul Smith JIDORI – Self-Portrait Battle –”
A man in British-inspired formal wear and an agile, active man playfully compete as they take to the city streets,
engaging in a unique selfie showdown.
The two rivals declare in unison, “JIDORI or Die.”
Each expresses their ultimate, authentic selfie according to their own values.
A Scene of Diving into a Pool in a Suit
The film features 14 locations, including a harbor, a corner of a historic building, a public bathhouse, and a table tennis hall.
A scene of diving into a pool in a suit is also a highlight.
The man in formal attire is played by singer-songwriter and fashion model LYOKI.
The active man is portrayed by professional parkour athlete Kousuke Toita.
The film is directed by Suguru Takeuchi, a filmmaker known for his work on music videos for artists such as THE YELLOW MONKEY and YUKI.
Official Japanese Instagram to Launch
On November 17, 2017 (Friday), the official Japanese Instagram account will also launch, promising to deliver a variety of content in the future.
We can't take our eyes off what Paul Smith will do next.
【 Company Profile 】
Company Name: Paul Smith Limited
Head Office: The Poplars, Lentone Lane, Nottingham NG7 2PW, UK
Established: May 17, 1974
Japan Office: 1-4-5 Kita-Aoyama, Minato-ku, Tokyo