CELFORD, a brand that debuted in Spring 2018 with the concept of "THE FIRST LADY," will open its first-ever pop-up store for a limited time from Wednesday, May 23rd to Tuesday, June 12th.

CELFORD debuted in Spring 2018 with the concept of "THE FIRST LADY."

Its first store opened in February 2018 at Lumine 1 in Shinjuku, Tokyo, followed by openings at Nagoya Takashimaya, Hankyu Umeda Main Store in Osaka, and Omotesando Hills in Tokyo.

With a focus on designs that emphasize exquisite materials and silhouettes, the brand centers on fit-and-flare dresses that beautifully flatter WOMEN'S figures. Aimed at women in their 30s and 40s, it's gaining attention as a brand that brings a fresh perspective to occasion wear with its accessible price points.

For this Spring/Summer season, CELFORD draws inspiration from Catherine, the Princess of Wales, a unique British royal beloved by all, embodying both dignity and freedom.

The other muse is Carla Bruni, former First Lady of France, who continues to shine with her feminine French chic and elegant styling.