Beams Hosts Singapore Pop-Up Store Featuring a Record Number of Labels
BEAMS is holding simultaneous pop-up stores in Singapore at two locations: the select shop "Colony Clothing" and the department store "Takashimaya S.C.", starting mid-October 2019.
Items Curated for Singapore's Climate
"Colony Clothing" is a select shop with the concept of "New Colonial Style," located in a quiet area near Clarke Quay, Singapore's busiest commercial district.
To commemorate this pop-up store event, a triple collaboration T-shirt with artist Hideki Inaba was released at the opening. Additionally, during the period, two limited-edition items – custom sneakers and an aloha shirt – created in collaboration with <SABOTAGE> and <BEAMS> will be available.
Furthermore, various events are planned, including the release of special items exclusive to the pop-up.
The pop-up store at "Takashimaya S.C." on Orchard Road will change its selection theme depending on the season.
The product lineup will also be updated accordingly. From the opening, it will feature "Men’s and Women’s Tokyo Styles," followed by "Golf and Activewear" from Wednesday, November 6th, and then "Japanese Crafts and Gifts for Holidays" from Thursday, November 21st.
This pop-up store, featuring the largest number of participating labels in BEAMS' overseas pop-up history, offers a wide range of categories including apparel such as casual wear, classic wear, and golf wear, as well as accessories and miscellaneous goods. The selection includes BEAMS original products and items sourced from around the world, all curated to suit Singapore's climate.
Young people's fashion sense in Singapore has been on the rise in recent years. The developments following the pop-up are also worth watching.
Labels Handled
MEN'S: BEAMS / BEAMS PLUS / BEAMS F / Brilla per il Gusto
WOMEN'S: Ray BEAMS / BEAMS BOY / Demi-Luxe BEAMS / EFFE BEAMS
MEN'S & WOMEN'S and Small items: BEAMS T / bPr BEAMS / fennica / BEAMS JAPAN / BEAMS GOLF / Bill Wall Leather
BEAMS Pop-Up at Colony Clothing
Period: Until Friday, January 17, 2020
Location: Colony Clothing
83 Clemenceau Ave, #01-37 UE Square, Singapore 239920
BEAMS Pop-Up Spot at Takashimaya S.C.
Period: Until Friday, December 6, 2019
Location: Takashimaya Shopping Center, Ngee Ann City B1-32A, 391 Orchard Road, Singapore 238873