What is BÉLAIR LAB?

"BÉLAIR LAB" opened in May 2019 as a new venture by ROHTO Pharmaceutical. It is an open innovation lab that scientifically examines scents, traditionally described through intuition, using a method called 'sensory design,' and applies these findings to product development and productivity enhancement. ROHTO Pharmaceutical, which has delivered beauty and wellness for over 120 years, is exploring the potential of fragrance as a means to live each day with vitality, both mentally and physically, in our ever-changing society.
With increased time spent indoors due to remote work and self-restraint from going out, making it difficult to shift moods or transition between activities, this product launch stems from a desire to stimulate the senses with scent and support each individual's feelings and actions.

"BÉLAIR LAB" is a brand that rediscovers the value of "scent" and embarks on new challenges. The name combines the French word "BÉL AIR," meaning "beautiful air," with "LAB," signifying a laboratory. It represents a creative lab specializing in fragrance, dedicated to scientifically proving the diverse values of scent and contributing to a richer society.

The fragrances are created through a unique approach combining the highest level of fragrance technology with BÉLAIR LAB's scientific research, led by French perfumer Christophe Laudamiel, known as the "inventor of scents" and an expert in spatial fragrances. This collaboration yields exquisite scents befitting an era that seeks emotional fulfillment.

Precious, high-grade fragrance ingredients, certified by FairWild and Four a.m., are actively employed, chosen by perfumer Christophe Laudamiel, to create sustainable scents. The collection incorporates fresh fragrances that resonate with the Japanese lifestyle, culture, and sensibilities, emphasizing a connection with nature.

The bottles for the room fragrance sprays and indoor aroma oils are crafted from Italian glass, featuring a matte texture reminiscent of ceramic. Their simple, unisex design, combined with a soft texture that fits comfortably in the hand and an elegant presence, gently complements any cherished space.
The Discovery Set comes in mini glass bottles, ideal for portability and usable like an atomizer. Each bottle is labeled with a unique typography design corresponding to the individuality of its scent.

Limited-time pop-up event "Art of Scent Emotions in Tokyo produced by BÉLAIRLAB"

A limited-time pop-up event will be held for two days, December 18-19, 2020, at Omotesando 441 (YonYonIchi).
The scent art exhibition "Emotions," which garnered attention in the art scenes of New York and Berlin, Christophe Laudamiel's bases of operation, will be presented in Omotesando.
Additionally, the Discovery Set, available exclusively online from December 1, will be sold, allowing for early purchase.

Dates: Friday, December 18 & Saturday, December 19, 2020
Opening Hours: 11:00 AM - 8:00 PM on both days
Address: 1F Mahar Omotesando Bldg., 5-12-1 Jingumae, Shibuya-ku, Tokyo 441 (YonYonIchi)
Participating Artists: Perfumer Christophe Laudamiel / Artist Saki Tanaka / Visual Artist Atsushi Harata / Florist Hideyuki Miyanaga / Art Director Chie Norizue

Event Reservation Site:https://www.belairlab.com/event202012