The Symbol of a Refined Man Who Knows the Difference: "Excellent Choice, Mr. Bond"

James Bond's relationship with the Martini is deep, having been depicted frequently in novels and films. In the first film of the "007 Series," *Dr. No* (released in 1963), a scene shows Bond's butler offering him a vodka martini, saying, "A medium-dry vodka martini, stirred, not shaken, as you like it."

This "stirred, not shaken" vodka martini, favored by Bond, became a trend in itself, and in 2005 was selected as one of the "100 Most Famous Movie Lines." It has now become a signature cocktail that represents James Bond's impeccable taste and unparalleled style.

In the 24th installment of the "007 Series," Mr. Bond has chosen Belvedere, known for its sophisticated luxury vodka, as his official partner.

Born in Poland, the birthplace of vodka, Belvedere Vodka is characterized by its velvety smooth and pure taste, a subtle hint of vanilla, and a smooth finish.

Recently, the brand has been running a "know the difference" campaign to cultivate more discerning trendsetters.

Charles Gibb, President of Belvedere, commented, "We are delighted that he has chosen Belvedere as his vodka of choice in the latest film. Belvedere is crafted from rye, water, and a unique terroir. And now, James Bond will be added to that story."

Inquiries
MHD Moët Hennessy Diageo Ltd.
Tel. 03-5217-9906
http://www.mhdkk.com/