Products that have won the NIPPON OMIYAGE AWARD will be featured at Tokyu Department Store. This is a rare opportunity to purchase exquisite sweets and souvenirs from across the country, chosen through a rigorous judging process.

Since 1959, the "National Recommended Tourist Souvenir Judging Committee" has annually awarded prizes to outstanding tourist souvenirs from various regions across Japan, aiming to foster and discover exceptional products.

Since 2018, it has been known by the common name "NIPPON OMIYAGE AWARD" and has engaged in various activities.

This year, the second event since the name change, features a curated selection of exquisite sweets and products utilizing local resources from across the nation.

The award-winning products from the "NIPPON OMIYAGE AWARD" will be showcased at each branch of Tokyu Department Store.

Featured items include "Kensho Tamura no Ume" from Matsuei-do in Iwate Prefecture, "Atarashimomiji" from Nishikido in Hiroshima Prefecture, "Koshu Kin Manju" from Kagetsudo in Yamanashi Prefecture, and "Aso Jersey Milk Donut Stick" from Fujibambi in Kumamoto Prefecture.

The event runs from Thursday, November 28 to Wednesday, December 4. Please note that the Aobadai store's dates are Wednesday, November 27 to Tuesday, December 3. We encourage you to visit.

NIPPON OMIYAGE AWARD Sales Event
Period | Thursday, November 28, 2019 - Wednesday, December 4, 2019 *Aobadai Store only: Wednesday, November 27 - Tuesday, December 3
Location | Tokyu Department Store Branches, Regional Delicacies Section
Main Store, Toyoko Store, Kichijoji Store, Tamaplaza Store, Aobadai Store, Hiyoshi Store
Featured Products |
Iwate Prefecture <Matsuei-do> Hiraizumi Kogane Mochi
　　　　　　　 Kensho Tamura no Ume
Yamanashi Prefecture <Kagetsudo> Koshu Kin Manju
Hiroshima Prefecture <Nishikido> Shuko Momiji
　　　　　　　 Meika Atarashimomiji
Kumamoto Prefecture <Fujibambi> Aso Jersey Milk Donut Stick, etc.