NIGO® x Pharrell Williams' Sake | SAKE STORM COWBOY®

SAKE STORM COWBOY®

First release in the Kanto region until November 15 (Fri.) at Isetan Shinjuku. A sake produced over two years by NIGO® and Pharrell Williams is born.

SAKE STORM COWBOY®, produced by NIGO®, active as an art director and others, and Pharrell Williams, a singer and music producer, has been born. It is currently available for pre-sale in the Kanto region at Isetan Shinjuku until November 15, 2019 (Fri.).

Text by YANAKA Tomomi

Two types available: Junmai Daiginjo and Junmai.

SAKE STORM COWBOY®, produced by NIGO® and Pharrell Williams over approximately two years, has been unveiled. Pharrell Williams also visited Japan, and a kagami-biraki (sake barrel breaking) event was held at Isetan Shinjuku.

The project began two years ago when NIGO®, who personally favored Oomine Shuzō in Yamaguchi Prefecture, a brewery owned by an acquaintance, recommended it to Pharrell during his visit to Japan. This collaboration has now come to fruition. The two types available for the initial release in the Kanto region are Junmai Daiginjo and Junmai.

What truly catches the eye is the novel bottle design, distinct from traditional sake bottles. The bottle, which complements casual settings, is perfect for bringing to home parties with family and friends, or as a gift.

SAKE STORM COWBOY®
Isetan Shinjuku Kanto Region Pre-sale Period: Until November 15, 2019 (Fri.)
Price: SAKE STORM COWBOY® JUNMAI DAIGINJO ¥6,980; SAKE STORM COWBOY® JUNMAI ¥2,980 (excluding tax for both)