EAT | An Unprecedented "Chocolate Entertainment" Experience Arrives in Japan for the First Time!
MAX BRENNER
EAT | A New Kind of Chocolate Entertainment Arrives in Japan
New York's Hugely Popular Chocolate Bar Opens in Tokyo
MAX BRENNER CHOCOLATE BAR, a hugely popular chocolate bar from New York, originating in Israel, makes its Japan debut. The first store opens November 30th (Saturday) at Omotesando Hills, followed by the second store on December 20th (Friday) at Tokyo Solamachi.
Text by KUROMIYA Yuzu
No Rules for Enjoying Chocolate!
Founded in Israel, Max Brenner is a buzzworthy chocolate brand with over 40 chocolate bars and restaurants worldwide, including in New York.
Rather than eating individual pralines elegantly, it’s about enjoying chocolate to the fullest with the free-spirited imagination of childhood. This is the Max Brenner way of enjoying chocolate, which has captured the hearts of chocolate lovers worldwide and become immensely popular. At the Union Square store in New York, in particular, the wait time is still three hours even after seven years since opening—an astonishing fact.
Max Brenner is finally entering Japan in the form of an accessible chocolate bar.
The concept includes fast-casual style dine-in service, prepared after ordering at the counter, as well as takeout menus, a wide variety of original merchandise, and gift items.
The interior is designed to evoke a chocolate factory. The space, unified in "chocolate colors" like dark, milk, caramel, and white, with large chocolate machines and pipes running throughout, is sure to lift your spirits the moment you step inside.
The menu features "Chocolate Chunk Pizza" with melted chocolate and toasted marshmallows, the "Chocolate Syringe"—a giant syringe filled with chocolate—along with various other items like chocolate fondue and waffles.
Chocolate Chunk Pizza
Chocolate Syringe
Also noteworthy are the unique original tableware designed to stimulate the senses, such as cups for hot chocolate shaped like cacao beans and cups for milkshakes.
To commemorate its Japan debut, each store will offer special opening day gifts. The first 100 customers on opening day who dine in or make a purchase will receive a set of a Hug Mug and an original tote bag.
Experience the thrill of chocolate, just as you imagine it, and enjoy it freely. Be sure to indulge in the unique chocolate entertainment that only Max Brenner can offer.
Max Brenner Chocolate Bar Omotesando Hills
Hours | Monday-Saturday 11:00 AM - 10:30 PM (Sundays until 9:30 PM)
Opening Date | Saturday, November 30th
1F, Omotesando Hills Main Building, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Tel. 03-5413-5888 (from November 30, 2013)
Max Brenner Chocolate Bar Tokyo Solamachi
Hours | 10:00 AM - 10:00 PM
Opening Date | Friday, December 20th
1F, Tokyo Skytree Town Solamachi, 1-1-2 Oshiage, Sumida-ku, Tokyo