A Taste Crafted with Soul by Beer Artist Keith Villa

Blue Moon's story began in 1995 when Head Brewer Keith Villa started crafting beer in the basement of Coors Field stadium in Denver, Colorado. The masterpiece was born when an attendee at a beer tasting exclaimed, "Once in a blue moon!" – a testament to its extraordinary flavor.



Guided by the belief that "brewing is an art," Keith Villa challenged traditional methods to pursue an unprecedented flavor. By adding premium Valencia orange peels, known for their subtle sweetness, along with wheat and oats, he succeeded in creating a smooth, creamy finish. Garnishing the glass with an orange slice further enhances the beer's citrus aroma and flavor, resulting in an artistic taste that became America's No. 1 craft beer in 2008.



Its refreshing taste, derived from orange peel, is easy to drink even for those who typically dislike beer, and is also recommended for women who prefer wine or cocktails. Furthermore, its versatility allows for pairings with a wide range of dishes, from American-style grilled foods to Japanese cuisine, French fare, and even chocolate desserts, much like wine.




In America, Blue Moon is increasingly becoming a staple among the health-conscious and fashion-forward, being stocked in organic grocery stores and served at after-parties for New York Fashion Week.



When enjoying it at home, don't forget to add the orange garnish – the secret to its deliciousness. Take your time to savor its flavor and delicate aroma.