Retro Packaging Evokes Toyama's "Oki-gusuri" Medicine Boxes

Founded in 1935 and based in Toyama, Okakura is a confectionery maker specializing in rice crackers. Their appeal lies in capturing the natural flavors of the ingredients in each cracker.

Toyama Prefecture is renowned nationwide for its rice production. Okakura's rice crackers are primarily made using glutinous rice from Toyama. High-quality water is also essential for making rice crackers. Snowmelt from the Northern Alps nourishes Toyama with excellent water. Forests cover 67% of the prefecture's land area, and the accumulation of fallen leaves and branches further purifies the water. This water is the key to creating delicious rice crackers.

Above all, tradition and dedication are paramount. Since its founding, Okakura has approached rice cracker making with sincerity, engaging in continuous research and development. While cherishing traditional techniques and spirit, the master bakers meticulously bake each cracker with care, pursuing the natural deliciousness unique to glutinous rice.




Among the lineup, "Everyday Confections of Etchu Toyama" stands out. Its packaging design has a retro feel, reminiscent of Toyama's traditional "oki-gusuri" (take-away medicine) boxes. Inside are five types of rice crackers, offering a variety of flavors. It also includes a paper balloon and a bookmark with a collection of Toyama dialect phrases, adding a playful touch.

These are perfect for keeping at home or as a thoughtful gift.


Okakura "Everyday Confections of Etchu Toyama"
Size | Approx. L158 x W220 x H98mm
Contents |
Shiso Rice Cracker 1 bag (13g)
White Shrimp Rice Cracker 1 bag (13g)
Black Bean Rice Cracker 1 bag (13g)
Kelp Rice Cracker 1 bag (13g)
Onion Rice Cracker (5 pieces)
Paper balloon & bookmark (Toyama dialect collection)
Allergens | Shrimp, Wheat, Milk, Chicken, Soy
Price | 1080 yen