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February 16, 2015
EAT | A Macaron Box Collaboration with Lanvin Has Arrived
LADURÉE
EAT | A Pop Combination of Bubblegum Flavor and Alber Elbaz's Drawings!
A Macaron Box in Collaboration with Lanvin is Here
Ladurée, the long-established Parisian patisserie, and Lanvin, a brand popular for its cutting-edge fashion created by artistic director Alber Elbaz. A macaron box, a collaboration between these two representative French Maisons, will be released on Thursday, November 1st.
Text by YANAKA Tomomi
A Bubblegum Flavor That Evokes Childhood Happiness
Ladurée macaron boxes have seen numerous limited editions released, and many fans eagerly await new creations. This time, they've teamed up with Lanvin, a leading French Maison brand.
Alber Elbaz, who has stirred imagination, bestowed dreams, and infused fantasy into Lanvin's collections. For this collaboration, he created a new macaron flavor – bubblegum, a nostalgic taste that reminds him of the joy and deliciousness he felt from sweets as a child.
The box features "Alber's Drawings," humorous depictions of women's faces that are popular in his collections, and the brand's iconic bright red grosgrain ribbon adds a luxurious couture touch to the sweet and delicious box.
This macaron box reminds us that Alber's curiosity is an essential emotion for women. We invite you to savor the macarons, brimming with playfulness and childhood happiness, with both your palate and your eyes.
Limited Edition Macaron Box "LANVIN"
Release Date | Thursday, November 1st
Price | Box of 8: ¥3,150
Ladurée Japan
Tel. 03-6902-0384



