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July 16, 2016
The Evolved Shu Uemura Cleansing Oil, "A/O" | shu uemura
shu uemura
The Evolved Shu Uemura Cleansing Oil, "A/O"
Shu Uemura's iconic cleansing oil, known as the "green oil" and beloved worldwide, particularly by those focused on anti-aging skincare, has undergone further evolution. The "Cleansing Beauty Oil Premium A/O" now features three plant-derived ingredients and is formulated to effectively wash away even airborne particulate matter, including PM2.5. To commemorate its launch on June 1st (Wednesday), a limited-edition collaboration juice will be released with BON JUICE, a cold-pressed juice specialty store renowned for its commitment to ingredient sourcing.
Text by OPENERS
Enhanced with Noteworthy Moringa and Papaya Extracts
Responding to the growing demand for anti-aging care, the first generation of Shu Uemura's green cleansing oil, commonly known as "A/O," was introduced in 2003. Inspired by green tea, rich in the antioxidant catechin, this product quickly became a global favorite among skincare-conscious consumers, earning its reputation as the "green oil." Now, on June 1st (Wednesday), "A/O" has evolved once more.
The new product, named "A/O+ P.M. Clear Youth Radiance Cleansing Oil," incorporates three plant-derived ingredients: Papaya Extract, Moringa Extract, and Green Tea Extract. It effectively removes airborne particulate matter, including PM2.5, from the skin. The newly formulated "New Generation Cleansing System" with ILS penetrates even stubborn, difficult-to-remove makeup like waterproof mascara and long-lasting lip products, lifting away makeup and impurities for a thorough cleanse. It washes away without stripping essential moisture and eliminates the need for a double cleanse. Notably, its efficacy in removing waterproof mascara has improved by 19% (based on a comparison where the same amount of cleansing oil was applied to separate cotton pads and used to wipe away waterproof mascara once).
Furthermore, it features Wet Hand Technology, allowing for use with wet hands, and is now compatible with eyelash extensions, making it an exceptionally versatile oil. Of course, the smooth texture and easy rinse-off, characteristic of previous A/O products, remain delightfully consistent. The only thing left behind is radiance. For those who wish to wash away dullness and environmental stressors, this is a must-have product.
A/O+ P.M. Clear Youth Radiance Cleansing Oil
Price | 150ml ¥3,700 (excl. tax), 450ml ¥9,600 (excl. tax)
Release Date | June 1st (Wednesday)
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Collaboration Juice Release with BON JUICE
To celebrate the launch on June 1st (Wednesday), a limited-edition collaboration juice, "POWER OF GREEN," will be available with BON JUICE, a cold-pressed juice specialty store known for its ingredient-focused approach. This collaborative juice blends BON JUICE's signature stoic green juice, "Uguisu," with Okinawan moringa and Okinawan papaya. From June 1st (Wednesday) to June 30th (Thursday), customers purchasing one or more juices at any BON JUICE location will receive a complimentary sample of "A/O+ P.M. Clear Youth Radiance Cleansing Oil" (4mL x 2 applications). Don't miss this chance to enhance your beauty from the inside out with the power of GREEN.
POWER OF GREEN
Price | 250mL ¥1,000
Sales Period | June 1st (Wednesday) - June 30th (Thursday)
Quantity | Limited to 30 bottles per day (No delivery or reservations)
Available at |
◆ BON JUICE Omotesando
4-1-24 Jingumae, Shibuya-ku, Tokyo 150-0001 (Look for the white kitchen car)
TEL & FAX | 03-6804-3213
Business Hours | Weekdays 9:00 AM - 7:00 PM, Weekends & Holidays 9:00 AM - 6:00 PM
Closed | Wednesdays
◆ BON JUICE Shibuya
1-6-4 Shibuya, Shibuya-ku, Tokyo 150-0002
TEL | 070-6448-6211
Business Hours | Weekdays 9:00 AM - 7:00 PM, Holidays 10:00 AM - 6:00 PM
Closed | Saturdays, Sundays
Other | Sales also available at the Aoyama Farmers Market on Saturdays and Sundays
Gift | Purchase one or more juices and receive a complimentary "A/O+ P.M. Clear Youth Radiance Cleansing Oil" sample (4mL x 2 applications)!
Inquiries
Shu Uemura
Tel. 03-6911-8560
www.shuuemura.jp