Chivas Regal and WILDSIDE YOHJI YAMAMOTO announce their collaboration.
CHIVAS REGAL
Brand Message: "Pour Your Heart Out."
Blended Scotch Whisky 'Chivas Regal' has collaborated with 'WILDSIDE YOHJI YAMAMOTO,' an edgy conceptual project by Yohji Yamamoto. Fashion items such as T-shirts and tote bags, as well as bar items like highball glasses, coasters, and flasks, have been released. A campaign to win collaboration items is also underway until Sunday, June 30, 2024.
Text by WASEDA Kosaku (OPENERS)
Collaboration T-shirts, Hoodies, and Highball Glasses Available
Chivas Regal was founded in 19th century Scotland. Through a novel approach of aging malt and grain whiskies in the same cask, they established superior blending techniques, bringing smoothness and harmony to their whisky.
The key malt, a rich and mellow single malt, is produced at the 'Strathisla Distillery,' the oldest distillery still in operation in Keith, Highland, founded in 1786.
The malt whisky born here is characterized by the fruity, floral aroma unique to Speyside, and the nutty, dry taste derived from cask aging. It is an indispensable element for the rich and mellow flavor of 'Chivas Regal.'
This time, Chivas Regal has collaborated with WILDSIDE YOHJI YAMAMOTO, which, within Yohji Yamamoto, offers a wide range of items unbound by brand or category.
WILDSIDE YOHJI YAMAMOTO uses black, the symbolic color of the Yohji Yamamoto brand, as its concept color. With keywords like military, work, and sports, it reinterprets elements extracted from the essence of Yohji Yamamoto into a casual taste, proposing items that incorporate these details. The collection features functional yet modern, unisex items.
The brand message for this collaboration is "Pour Your Heart Out." It was realized through a shared desire to create special experiences, stemming from the encounter between Chivas Regal, which celebrates living honestly according to one's own heart, and WILDSIDE YOHJI YAMAMOTO, which engages in various collaborations without being confined by category.
The result is a collection of items that can be stylishly incorporated into everyday life. From fashion items like T-shirts, hoodies, and tote bags, to products perfect for enjoying Chivas Regal, such as highball glasses, coasters, and flasks, a lineup of products has been curated.
The two brands intersect, embodying the unknown emotional uplift they create in a motif that blends their respective brand signatures.
In the present campaign, 30 winners will receive a collaboration tote bag (not for sale). This is open to those who purchase Chivas Regal 12 Year Old with the designated POP and apply. We encourage you to participate.
T-shirt
Size | S/M/L (Unisex)
Price | ¥13,200
Hoodie
Size | M/L (Unisex)
Price | ¥25,300
Tote Bag
Size | Free Size (Height 49cm: Width 41cm: Depth: 11.5cm)
Price | ¥22,000
Highball Glass
Capacity | 415cc
Price | ¥3,850
Coaster
Size | Diameter 90mm
Price | ¥1,650
Flask
Size | 8 oz
Price | ¥7,700
Chivas Regal X WILDSIDE YOHJI YAMAMOTO Present Campaign
Overview | A campaign offering collaboration goods to those who purchase Chivas Regal 12 Year Old with the designated POP and apply.
Location | Approximately 300 retail stores nationwide
Period | End of March 2024 - June 30, 2024
Prize | Collaboration Tote Bag (Not for Sale) for 30 winners
How to Participate |
1. Access the application form via the QR code on the POP included with the product (Chivas Regal 12 Year Old 350ml/700ml/1000ml).
2. Enter the required information to complete your application.
