Celebrating 300 Years: Cognac Martell Releases 300th Anniversary Bottle | MARTELL
LOUNGE / EAT
July 9, 2015

Celebrating 300 Years: Cognac Martell Releases 300th Anniversary Bottle | MARTELL


MARTELL


Actress Diane Kruger Appointed Brand Ambassador


Martell 300th Anniversary Bottle Released to Commemorate Maison's Tercentenary


To celebrate the 300th anniversary of the oldest cognac maison, MARTELL, the "Martell Cordon Bleu 300th Anniversary Limited Edition" has been released. On May 20th, a grand celebration honoring the maison's 300 years was held at the Palace of Versailles in France.

Text by KAJII Makoto (OPENERS)




The Legendary Cognac Arrives in a Traditional Slender Bottle


A coppery hue with a golden sheen. Upon tasting, a mellow, aged flavor unfolds, with notes of plum, apple, roasted coffee and almond, candied orange, cinnamon, and honey. This is the legendary "Martell Cordon Bleu," offering a deep, complex aroma and a long, lingering finish.

Martell Cordon Bleu was created in 1912 by Edouard Martell, the 10th generation of the Martell family. It is Martell's signature cognac, characterized by the elegance of the Borderies cru.

The 300th Anniversary Limited Edition has been specially crafted by current Cellar Master Benoît Fil, who blended over 100 eaux-de-vie to commemorate the maison's 300th anniversary. For its aging, it was matured in barrels made from oak aged 300 years, connecting past and present. It features a slimmer bottle and a special front label, replicating the original design, and is presented in a special gift box.


MARTELL | 300th Anniversary

MARTELL | 300th Anniversary


Martell, a prestigious cognac maison established in 1715. At that time, France was at the zenith of "Art de Vivre" (the art of living), a period when "gastronomy, tasting, and craftsmanship" were highly celebrated, and a sophisticated lifestyle was enjoyed.

Martell is known as the cognac cherished by great figures and artists, including Emperor Napoleon Bonaparte, George Washington, Lafayette, and Victor Hugo, who were central figures of that era.


MARTELL | 300th Anniversary

MARTELL | 300th Anniversary


VIP Guests Celebrate 300th Anniversary at the Palace of Versailles


It is said that the French Art de Vivre movement began 300 years ago when Louis XVI invited renowned artists and intellectuals to the Palace of Versailles. On May 20th, a grand celebration commemorating Martell's 300th anniversary was held in this historic location.

Leading the 300th anniversary celebration is Brand Ambassador Diane Kruger, an actress who embodies the elegance and style that define contemporary Art de Vivre.

At the venue, approximately 300 VIP guests from around the world enjoyed a spectacular program, including cuisine prepared by world-renowned chef Paul Pairet, a performance by the Patrouille de France (French Air Force aerobatic team), and fireworks illuminating the skies above the Palace of Versailles.

"Martell Cordon Bleu 300th Anniversary Limited Edition"
Price | ¥21,978 (700ml)
A special bottle and gift box commemorating the maison's 300th anniversary


Inquiries


Pernod Ricard Japan


Tel. 03-5802-2671


http://www.martell.com/