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May 26, 2015

EAT | Nereura, the “Chocolate from the Forest,” Arrives in Japan


EAT | The Dedication Born from 100% Handmade Craftsmanship


Nelleulla: "Chocolate from the Forest" Arrives in Japan


Born in Latvia in the autumn of 2014, the chocolate brand "Nelleulla" landed in Japan in January 2015, quickly gaining attention for its innovative flavors.


Text by BUN Risa (OPENERS)




Chocolate Infused with the Bounty of the Latvian Forest


Nelleulla, meaning "strength" or "light" in an old Latvian dialect, champions the slogan "Chocolate from the Forest." True to its name, the brand emphasizes the use of berries nurtured in the powerful embrace of nature, with a concept centered on creating chocolates that are both wild and exquisitely delicious.


Crafted with a commitment to 100% handmade production, the range includes visually stunning and impactful chocolate bars, as well as fruit jelly chocolates where Latvian fruits are condensed into vibrant jellies and enrobed in chocolate.



NELLEULLA | Nelleulla Brand


The flavors capture the essence of berries picked from the Latvian forest, characterized by a delicate balance of tartness and sweetness. The brand also actively incorporates native Nordic fruits, such as the vitamin-rich sea buckthorn (known for its sandy-textured pulp) and quince, which, like Japanese yuzu, offers a warming effect.




With an array of unique and innovative flavors like "Mojito" and "Basil & Mango," exploring every single one is a delightful adventure.


Latvia, a culture deeply connected to nature, cherishes the changing seasons much like Japan. In summer, they make homemade jams from forest-picked fruits, and in autumn, they gather nuts and mushrooms.


Nelleulla Brand is brimming with these "feasts from nature." Its modern, Nordic-inspired aesthetic, both new and somehow familiar, promises to bring a fresh perspective to Japan's chocolate scene. We eagerly anticipate its future impact.



"Nelleulla Brand"
https://www.nelleulla.com/lt-en/


Retailer Information
Athalie
6-6-25 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-3400-5744
http://www.athalie.jp/